Vinat is a sister-founded wine company sourcing and rebranding exclusive European wines with fabulously cheeky labels and no unwanted additives.
We’re showing women that you don’t have to be an expert or break the bank to enjoy great wine.
Vinat taste-tests all their wines extensively to ensure they all taste great right out of the bottle and pair well with a wide variety of foods. On the website, you'll also find unconventional pairing recommendations for all the wines including binge-able shows, movies, books, and Spotify playlists. As a sister-founded, women-led company, Vinat seeks to use its platform to empower, support, and advocate for other women. They're constantly seeking new ways to support women and minorities with Vinat, through supporting underrepresented winemakers to sourcing label art from lesser-known artists.
Founding Story
Vinat is a sister-founded, women-led company in a male-dominated industry.
Sarah and Emily Mack's passion for wine began through a love of travel and understanding people and places. Like the diverse places wine comes from, they realized wine is dynamic and brings people together.
Sarah and Emily started their first business together, Fofas, with a friend during the pandemic. Fofas was a women’s luxury accessories business which they ultimately decided to sunset as they were all moving to different cities. They loved the experience and from Fofas, they learned that they work well together. With the many learnings from this first venture, they began looking out for our next!
Sarah worked in corporate roles (primarily finance) before pursuing her MBA at IESE in Barcelona. Outside her “day job” Sarah had a side project of Travel Blogging. Emily worked across consulting and the startup world in UX design and research primarily focused on new products and disruptive innovation. Sarah working on her MBA in Spain gave them an opportunity to learn more about the wine industry. They applied their skills from their day jobs to their love of wine and identified an opportunity to shake up an industry they're passionate about.
When they began telling friends they were starting a wine business nearly all of them apologized for not having enough knowledge on wine.
Wine is fun and exciting, it shouldn’t be intimidating.
Sarah and Emily created Vinat to make wine more approachable and fun – as it should be.
Sarah is the CEO and co-founder of Vinat. She has 8+ years of corporate experience. She started her career as a business analyst at a boutique consulting firm in New York City. Then, she spent seven years in Corporate finance roles at Fortune 500 companies spanning pricing strategy, supporting large capital-intensive projects, preparing board and investor relations materials, and spearheading cost reductions during the pandemic. Outside her corporate day job, pre-COVID, Sarah ran a successful travel blog with over 50K Instagram followers and has traveled to 50+ countries. During the pandemic, Sarah started a luxury woman's accessory business, Fofas, with a friend and her sister. Sarah holds an MBA from IESE Business School and a Bachelor's in Finance and Supply Chain Management from Lehigh University. She's also a certified Spanish Wine Scholar from Wine Scholar Guild and is working on her Italian Wine Scholar certification. Sarah lived in Barcelona for two years and splits her time between Austin and Europe.
Emily has 7+ years of experience in user research, innovation, and startups. She started her role in design by working with startups across healthcare, non-profit, and consumer goods sectors before spending several years leading transformative projects at Deloitte. After Deloitte, Emily worked for a cybersecurity startup, driving experience and creative strategy on projects spanning product-led growth, new product acquisition, and new product creation. During the pandemic, Emily started a luxury woman's accessory business, Fofas, with a friend and her sister. Emily's passion for wine was sparked through her part-time job as a bartender throughout her college years. She attended Miami University in Oxford, OH, where she graduated from Farmer School of Business with a B.S. in Marketing. Emily holds certifications in UX Design from Designation and IBM, Data Ethics, AI, and Responsible Innovation from the University of Edinburgh, and two Intellectual Property Law certifications from the University of Pennsylvania. Emily has spent time internationally for work in Dublin (Ireland), Barcelona (Spain), and Lisbon (Portugal). She currently splits her time between Austin, TX and Europe.
I don’t usually like Prosecco but I’m kinda obsessed with this one! It’s light and refreshing and honestly perfection in a bottle. I’m bringing it to everything this spring/summer.
5.0 stars on Vivino
