At UNiTE, we believe that wellness is for everyone. We're a health and nutrition company that's passionate about creating products that nourish both the body and the soul. Our protein bars are not only delicious and nutritious but also inspired by global flavors and cultures. We invite our community to be a part of our product development process, ensuring that everyone has a seat at the table. With a commitment to quality ingredients and exceeding customer expectations, we're on a mission to build a bigger wellness table where everyone is welcome. We partner with Convoy of Hope and other food banks to help alleviate hunger in America and abroad.
Founding Story
As the founder of UNiTE Food, my passion for health and nutrition was born from my experience as a busy executive and mom. I relied on protein bars to get me through the day, but I was always disappointed by the limited flavor options available. As an immigrant and travel enthusiast, I noticed that most protein bars only offered basic flavors like vanilla, chocolate, and peanut butter, and I realized that there was a significant lack of diversity and representation in the market.
That's when I had a realization - wellness shouldn't be exclusive. Everyone should be invited to the table, no matter their background or culture. That's why UNiTE Food Bars was created with a mission to offer unique and inclusive flavors that celebrate different cultures and cuisines. Our current flavors include Churro, Mexican Hot Chocolate, Baklava, Bubble Tea, and Peanut Butter and Jelly, and we are always crowdsourcing new ideas and welcoming input from our community to create even more diverse options.
Ultimately, our goal is to build a bigger wellness table where everyone is welcome, represented, and included. We believe that good health and nutrition should be accessible to all, and we are committed to making that a reality through our delicious and diverse food bars.
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Team Bios
Clara Paye
CEO
see bio
Clara Paye is a Sudanese immigrant and the founder of UNiTE Food, a company that produces nutritious and sustainable protein bars. With a passion for healthy eating and a desire to create a positive impact on the world, Clara has dedicated her career to promoting healthy and sustainable food choices.
Before founding UNiTE, Clara spent 17 years as the Managing Director of EZ-Flo International, where she honed her skills in leadership, strategy, and innovation. Her experience in a large distribution business, combined with her entrepreneurial spirit, led her to create UNiTE Food, a company that focuses on using natural and wholesome ingredients to make delicious and nutritious protein bars.
In her free time, Clara enjoys spending time with her husband and kids, playing competitive tennis, and dreaming up new protein bar flavors. Her dedication to health and wellness is not limited to her work but is a fundamental part of her personal life as well. Clara is committed to empowering individuals and communities to make healthy and sustainable food choices and is a role model for those looking to live healthy and fulfilling life.
In addition to founding UNiTE, Clara is also the founder of a non-profit organization that aims to amplify and create access for BIPOC founders in the consumer packaged goods (CPG) industry. She is a mentor at SKU, a CPG accelerator program, and is an active member of Next Up and YPO.
