Turbie Twist, the beloved beauty brand known for revolutionizing haircare routines with its iconic hair towels and wraps, made waves during QVC’s “Living for Giving” campaign. Turbie Twist’s exclusive bath wrap and cotton Turbie Twist set, featuring 7,000 units, sold out in an astonishing 12 minutes!

This exciting collaboration helped support a larger cause, as the campaign’s proceeds contributed to over 8.2 million meals provided to those in need through Housewares Charity Foundation and Feeding America. QVC’s “Living for Giving” initiative celebrates brands that not only deliver high-quality products but also give back to communities, and Turbie Twist is proud to be a part of this incredible effort.

“We are absolutely thrilled by the response from our QVC customers and couldn’t be more grateful to contribute to such an important cause,” said Angela Carr, Co-Founder of Turbie Twist. “Selling out all colorways in just 12 minutes shows the strong demand for our products, and knowing that we helped provide meals to those in need makes it even more rewarding.”

Turbie Twist’s continued commitment to creating innovative beauty solutions that fit seamlessly into customers’ lives, along with their partnership with QVC, has propelled them into a leading household name in the self-care space. The brand is excited to carry this momentum into future campaigns and product launches. Founded in 1995, Turbie Twist is a Certified Women Owned business (WBENC) with over 50 million Turbie Twists sold to date.

Turbie Twist is available on Amazon, at Walmart, Target and Sally Beauty stores, Kroger, Meijer, and of course on QVC.

Press Contact: Jimmy Zona

Email: jzona@turbietwist.com