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The Zero Proof

Your ultimate destination for premium, curated non-alcoholic drinks.


Date Established 10/2019
Founder Sean Goldsmith, Trevor Wolfe
Headquarters Atlanta
Health & Wellness
E-commerce & Retail
Press Contact Mercer Brockenbrough


The Zero Proof is your ultimate destination for premium, curated non-alcoholic drinks. As the non-alcoholic (NA) world grows beyond non alcoholic beer we’ve scoured the globe to bring you our favorite drinks – from the best non alcoholic wine to non alcoholic whiskey to Swedish amaros and everything in between. We only carry what we love. In addition to our favorite alcohol free drinks, you’ll find great original content, non alcoholic cocktail recipes from world-famous bartenders and custom collections to better help you enjoy this exciting category.

Founding Story

The Zero Proof was founded by two friends, Sean and Trevor, looking for more from life.

The two didn’t feel like they were on the right path to happiness, a feeling only increased by regret after rowdy nights out, empty wallets, and a lack of energy, productivity, and drive. In short, something was missing — and they both decided it was time for a change.

Within the first month of living an alcohol-free life, Sean and Trevor found a surge of good energy: better sleep, increased clarity, and a new outlook on life. However, the NA options at bars were seriously lacking; Sean and Trevor believed that non-drinkers deserved better options than ginger ale, sparkling water, or too-sweet kiddie cocktails. With that in mind, the friends set to work creating The Zero Proof to help fill that void not just for themselves but for others looking to cut back on drinking without compromising on fun.

The Zero Proof doesn’t just share the best non-alcoholic spirits, from wine to gin- and bourbon-inspired pours, but also acts like a trusted friend to guide you to the best NA-friendly bars and restaurants, tourist hotspots, and booze-free activities around the world. Whether you’re taking a break or stopping for good, The Zero Proof has what you’re looking for to pursue a rich, fulfilling life your way.


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