New York, NY (April 27, 2023) — Neena Pandey, multi-faceted businesswoman and founder of String Code and Indie Roots, has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.

Neena Pandey was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors. 

Pandey’s background of success in technology innovations combined with her deep understanding of the fashion and retail industry, uniquely positions her to create a connected and sustainable future. With technology driving innovation in retail today, Pandey has an optimal perspective to successfully synthesize both. 

String Code, an apparel brand, is driven by a spirited desire to empower women of all backgrounds, instilling in them the confidence to pursue their ideal life path and compete on an equitable platform. Women's empowerment and mental health are at the core of String Code's identity. The brand offers inclusive sizing and flattering silhouettes that complement and accentuate every body type. String Code also initiated the “It’s Ok” project, an awareness community and digital campaign to help support anyone struggling in their everyday lives. “It’s Ok” aims to help individuals regain the confidence and hope they need to thrive.

Like String Code, Indie Roots is guided by social consciousness and sustainability. Indie Roots is an artisan collective that curates unique products directly from artists to consumers. With a range of furnishings, home decor, and lifestyle accessories, Indie Roots aims to inspire appreciation for thoughtfully, handcrafted products. 

“We are honored to welcome Neena into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Neena has access to a variety of exclusive opportunities designed to help her reach peak professional influence. She will connect and collaborate with other respected local leaders in a private forum and at members-only events. Neena will also be invited to work with a professional editorial team to share her expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Pandey will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

Pandey commented on her acceptance, “I am thrilled and honored to be joining the Forbes Business Council as a female entrepreneur, especially while launching my new fashion brand, String Code. With my track record of driving growth in a variety of industries, I can bring a fresh perspective and strategic insights to the Forbes Business Council leaders. I have extensive knowledge of global markets and my ability to navigate complex business challenges make me an ideal candidate to contribute to the council's mission of promoting and supporting entrepreneurship and innovation. I am looking forward to participating in Forbes Business Council’s pursuit of empowering business leaders to drive positive change and achieve their full potential.”

ABOUT FORBES COUNCIL:

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

To learn more about Forbes Councils, visit forbescouncils.com.

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Mandie Erickson

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