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The String Code

STRING CODE logo.jpg

The String Code

Driven by a spirited desire to reach women of all backgrounds and instill in them the confidence to pursue their ideal life path and compete on a level playing field.

Overview

Date Established 07/2023
Founder Neena Pandey
Headquarters New York
Industries
E-commerce & Retail
Fashion
Sustainability
Retail
Lifestyle
Website https://www.thestringcode.com
Social

About

Women’s empowerment and mental health are at the heart of String Code’s identity. The brand is driven by a spirited desire to reach women of all backgrounds and instill in them the confidence to pursue their ideal life path and compete on a level playing field. String Code employs diverse sizing and a flattering range of silhouettes that complement and accentuate any body type, so women of every shape can feel comfortable in String Code designs. Additionally, the String Code has initiated the “It’s Ok” project, an awareness community and digital campaign to help support any and everyone struggling in their everyday lives. “It’s Ok” aims to help individuals regain the confidence and hope they need to thrive.

Founding Story

INeena Pandey, mother, wife, and faceted businesswoman who was born and raised in India, has spent the majority of her career in male-dominated tech industries. Before immersing herself in fashion, she was a successful, outspoken marketing executive in Silicon Valley. Despite her success in this role, Neena always dreamed of being an entrepreneur, specifically in the realm of women’s apparel. “I’ve always been infatuated by color and design,” she recalls. “I had a keen eye. I was always intrigued. When I was young, I was the designer for everyone in my house.” Neena has infused her enduring confidence and passion into every string, thread, and unique look designed for String Code.

Products

Addie
Addie $252.00
Anna
Anna $322.00
Anthea
Anthea $439.00
Daffodil
Daffodil $435.00
Archie
Archie $358.00
Bermuda
Bermuda $173.00
Lilly
Lilly $277.00
Magnolia
Magnolia $257.00
Anya
Anya $218.00
Wisteria
Wisteria $270.00
Avi
Avi $186.00
Azeala
Azeala $212.00

Team Bios

Screen Shot 2023-07-12 at 5.23.19 PM 1.png

Neena Pandey

Founder, Tech Entrepreneur

see bio

Neena Pandey is a mother, wife, and multi faceted businesswoman who was born and raised in India. She has spent the majority of her career in male-dominated tech industries. Before immersing herself in fashion, she was a successful, outspoken marketing executive in Silicon Valley. Despite her success in this role, Neena always dreamed of being an entrepreneur, specifically in the realm of women’s apparel. “I’ve always been infatuated by color and design,” she recalls. “I had a keen eye. I was always intrigued. When I was young, I was the designer for everyone in my house.” Neena has infused her enduring confidence and passion into every string, thread, and unique look designed for String Code.

Press Releases

New Launch - Jul 17, 2023 Neena Pandey Tech and Business Entrepeneur Launches Luxury Fashion Brand String Code
Business/Funding News - Jul 17, 2023 Founder of String Code and Indie Roots, Neena Pandey, Accepted into Forbes Business Council
All Press Releases

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