Tech for Campaigns’ (TFC) mission is to fight extremism and help Democrats win at scale by using advanced commercial digital marketing and data techniques.

To do that, we are building a lasting and permanent digital entity for the Democratic Party. We look for the highest ROI opportunities to utilize digital marketing and data to change electoral outcomes. Today, we run two main programs connected by one core technology tool: 1. Digital Campaigns Services provides swing-district, state level political campaigns with access to world-class talent to implement digital strategies needed to compete. These campaigns would not otherwise have access to this level of talent. 2. Digital Voter Turnout - we run a best-in-class digital voter turnout program to turnout low propensity Democrats. Turnout decides close elections. And, finally, we use our Leaning Engine platform to learn from all of our programs quickly and share that knowledge with our teams, campaigns and partners.

From 2009 to 2017, at the state legislative level, Democrats lost 1,000 seats and control of 39 chambers at the state level. They only gained one-fifth of those back by 2020. State legislatures control the destiny of reproductive rights, gun violence prevention, and voting rights and elections. Despite their importance, state races raise relatively little money and thus struggle to get attention from campaign professionals. TFC helps reverse this with a three-pronged strategy:

1. Digital Talent - providing highly skilled, digital talent teams directly to swing-district state legislative campaigns.
2. Data & Experimentation - running digital ad experiments to test new ways to target, reach voters, and understand messaging variations, often based on commercial best practices. This culminates in a best-in-class digital voter turnout program that has proven highly effective at registering harder-to-reach voters to vote by mail.
3. Technology Tools - connecting it all are tech and data tools that help both campaign teams and TFC staff learn in real-time, test in ways they couldn’t otherwise, and understand what worked and didn’t now and in the future. A canonical database of digital best practices.

We've worked with over 700 campaigns on over 1,200 digital projects, registered over 500K people to vote by mail or vote early, and were pivotal in flipping or breaking supermajorities in 7 state chambers.