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Hansa USA

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Hansa USA

We Are Not Just Any Jeweler, We Are SuperJeweler

Overview

Date Established 08/1999
Founder Andrew W Fox
Industries
Fashion
Wedding
Sustainability
Website https://hansa-usa.com/
Social

About

Hansa USA is a leader in the world of licensed jewelry, specializing in bringing beautifully crafted jewelry collections to life for established brands. As a trusted partner to iconic names like Martha Stewart™ and Bruno Magli™, Hansa USA is the exclusive licensee for jewelry in the United States, delivering exceptional craftsmanship and style that align with each brand’s unique identity.

With our deep industry expertise, we oversee every aspect of jewelry production, from design and development to manufacturing and distribution. Our goal is to ensure that each collection we create meets the highest standards of quality and embodies the brand's vision, offering a seamless experience for our partners and their customers.

Our Commitment to Excellence

At Hansa USA, we are dedicated to making high-quality jewelry accessible while maintaining the essence and prestige of the brands we represent. Our strong relationships with top manufacturers and suppliers enable us to deliver premium materials and expert craftsmanship, all at competitive prices. This dedication to excellence is what sets us apart as a prime manufacturer of Fashion Jewelry, Bridge Jewelry, and Fine Jewelry.

SuperJeweler.com: Our E-Commerce Expertise

Hansa USA is proud to be the parent company of SuperJeweler.com, a well-established online jewelry retailer since 1999. With over 20 years of experience in e-commerce, SuperJeweler.com has served millions of satisfied customers, offering a vast selection of affordable jewelry, from engagement rings to fashion pieces. SuperJeweler’s commitment to quality and customer satisfaction is reflected in its thousands of 5-star ratings and a loyal customer base that spans the globe.

Through SuperJeweler.com, we bring our expertise in digital marketing, e-commerce strategy, and customer engagement to the brands we partner with, ensuring that their jewelry collections reach the right audiences and thrive in the online marketplace.

A Trusted Partner in Jewelry Licensing

Hansa USA’s unique position as a licensee and jewelry manufacturer means that we have the flexibility to tailor our services to meet the needs of each brand, whether they are looking to expand their jewelry offerings or create a new line from scratch. We manage every detail, from designing signature collections to handling EDI integrations, logistics, and retail partnerships.

By blending traditional craftsmanship with innovative business strategies, Hansa USA ensures that our partners' jewelry collections are successful, stylish, and aligned with market trends.


Products

5 Carat Lab Grown Diamond Tennis Bracelet In 14 Karat White, Yellow and Rose Gold
5 Carat Lab Grown Diamond Tennis Bracelet In 14 Karat White, Yellow and Rose Gold $2999.97
2 Carat Lab Grown Diamond Martini Stud Earrings In 14 Karat White Gold - Exact Dupe For James Allen
2 Carat Lab Grown Diamond Martini Stud Earrings In 14 Karat White Gold - Exact Dupe For James Allen $1997.97
1 Carat Round Diamond Eternity Ring In 14 Karat White Gold - Exact Dupe For Blue Nile
1 Carat Round Diamond Eternity Ring In 14 Karat White Gold - Exact Dupe For Blue Nile $1599.99
2 1/2 Carat Oval Shape Blue Topaz and Diamond Earrings In 14K White Gold
2 1/2 Carat Oval Shape Blue Topaz and Diamond Earrings In 14K White Gold $479.96
2 3/4 Carat Ruby and Halo Diamond Ring In 14 Karat Yellow Gold
2 3/4 Carat Ruby and Halo Diamond Ring In 14 Karat Yellow Gold $1297.97
7 3/4 Carat Diamond Hoop Earrings In 14 Karat White Gold, 2 Inches
7 3/4 Carat Diamond Hoop Earrings In 14 Karat White Gold, 2 Inches $4999.97
2023 Most Popular Engagement Rings 1/2 Carat Pave Halo Diamond Bridal Set in 14k White Gold
2023 Most Popular Engagement Rings 1/2 Carat Pave Halo Diamond Bridal Set in 14k White Gold $797.97
1/2 Carat Diamond Drop Earrings With Chain In 14 Karat White Gold, 1 1/2 Inches
1/2 Carat Diamond Drop Earrings With Chain In 14 Karat White Gold, 1 1/2 Inches $899.99
1 Carat Halo Diamond Stud Earrings In 14 Karat White Gold
1 Carat Halo Diamond Stud Earrings In 14 Karat White Gold $1499.99
2023 Most Popular Engagement Rings 2 1/4 Carat Princess Halo Diamond Bridal Set in 14k White Gold
2023 Most Popular Engagement Rings 2 1/4 Carat Princess Halo Diamond Bridal Set in 14k White Gold $2997.97
1 Carat Diamond Hoop Earrings In 14 Karat White Gold, 3/4 Inch
1 Carat Diamond Hoop Earrings In 14 Karat White Gold, 3/4 Inch $999.99
2023 Best Value Engagement Rings 1 1/3 Carat Halo Moissanite Engagement Ring In 14 Karat White Gold
2023 Best Value Engagement Rings 1 1/3 Carat Halo Moissanite Engagement Ring In 14 Karat White Gold $499.99
August Birthstone/Peridot Birthstone 1 Carat Peridot and Halo Diamond Ring in 14K White Gold
August Birthstone/Peridot Birthstone 1 Carat Peridot and Halo Diamond Ring in 14K White Gold $699.99
1/5 Carat Bezel Set Lab Grown Diamond Stud Earrings In 14 Karat White Gold - For Daughter!
1/5 Carat Bezel Set Lab Grown Diamond Stud Earrings In 14 Karat White Gold - For Daughter! $399.97
14 Karat Yellow Gold Wire Paperclip Chain Bracelet, 7 Inches
14 Karat Yellow Gold Wire Paperclip Chain Bracelet, 7 Inches $299.99
2023 Engagement Rings 4 Carat Lab Grown Diamond Three Stone Ring In 14 Karat White Gold
2023 Engagement Rings 4 Carat Lab Grown Diamond Three Stone Ring In 14 Karat White Gold $5999.97
1 1/4 Carat Oval Shape Halo Lab Grown Diamond Three Stone Ring In 14K White Gold
1 1/4 Carat Oval Shape Halo Lab Grown Diamond Three Stone Ring In 14K White Gold $1997.97
5 1/2 Carat Cushion Cut Mystic Topaz and Halo Diamond Ring In Sterling Silver
5 1/2 Carat Cushion Cut Mystic Topaz and Halo Diamond Ring In Sterling Silver $299.99
1 Carat Marquise Shape Lab Grown Diamond Solitaire Necklace In 14 Karat Rose Gold - For Mommy!
1 Carat Marquise Shape Lab Grown Diamond Solitaire Necklace In 14 Karat Rose Gold - For Mommy! $1499.99
1/4 Carat Marquise Shape Lab Grown Diamond Solitaire Necklace In 14 Karat Rose Gold - For Daughter!
1/4 Carat Marquise Shape Lab Grown Diamond Solitaire Necklace In 14 Karat Rose Gold - For Daughter! $449.99
1 Carat Diamond Bolo Bracelet In 14 Karat White Gold, Adjustable 6-9 inches
1 Carat Diamond Bolo Bracelet In 14 Karat White Gold, Adjustable 6-9 inches $999.99
7/8 Carat Pear Shape Opal and Diamond Necklace In 14 Karat White Gold, 18 Inches
7/8 Carat Pear Shape Opal and Diamond Necklace In 14 Karat White Gold, 18 Inches $249.97
9 1/2 Carat Blue and White Diamond Alternating Tennis Bracelet In 14 Karat White Gold, 7 Inches
9 1/2 Carat Blue and White Diamond Alternating Tennis Bracelet In 14 Karat White Gold, 7 Inches $9999.99
Turnabout.Jewelry™ 1 CTTW Gemstone and Diamond Eternity Ring In 14K Gold
Turnabout.Jewelry™ 1 CTTW Gemstone and Diamond Eternity Ring In 14K Gold $2499.00
Turnabout.Jewelry™ 4 CTTW Gemstone and Diamond Tennis Bracelet In 14K Gold
Turnabout.Jewelry™ 4 CTTW Gemstone and Diamond Tennis Bracelet In 14K Gold $9999.00
Graduation Gifts! Special Birthstone Necklace In Sterling Silver With Diamonds
Graduation Gifts! Special Birthstone Necklace In Sterling Silver With Diamonds $149.99
Turnabout.Jewelry™ 2 CTTW Gemstone and Diamond Hoop Earrings In 14K Gold
Turnabout.Jewelry™ 2 CTTW Gemstone and Diamond Hoop Earrings In 14K Gold $5999.00
2 1/5 Carat Kite Shape Amethyst and Diamond Earrings In 14K White Gold
2 1/5 Carat Kite Shape Amethyst and Diamond Earrings In 14K White Gold $397.97
14 Karat White Gold 1 Carat Diamonds By The Yard Necklace, 16-18 Inches
14 Karat White Gold 1 Carat Diamonds By The Yard Necklace, 16-18 Inches $897.97
2023 Engagement Rings 2 1/4 Carat Sapphire and Diamond Eternity Ring In 14 Karat White Gold
2023 Engagement Rings 2 1/4 Carat Sapphire and Diamond Eternity Ring In 14 Karat White Gold $1399.99
11 Carat Lab Grown Diamond Tennis Bracelet In 14 Karat White Gold, 7 Inches
11 Carat Lab Grown Diamond Tennis Bracelet In 14 Karat White Gold, 7 Inches $7999.97
1 1/5 Carat Blue Diamond Bridal Set With Crown In 14 Karat Yellow Gold
1 1/5 Carat Blue Diamond Bridal Set With Crown In 14 Karat Yellow Gold $2499.99
3 Carat Pear Shape Lab Grown Diamond Classic Engagement Ring In 14K White Gold
3 Carat Pear Shape Lab Grown Diamond Classic Engagement Ring In 14K White Gold $2999.97
14 Karat White Gold 9 1/4 Carat Lab Grown Diamond Eternity Engagement Ring With Matching Band
14 Karat White Gold 9 1/4 Carat Lab Grown Diamond Eternity Engagement Ring With Matching Band $9999.97
6 Carat Lab Grown Diamond Martini Stud Earrings In 14 Karat White Gold
6 Carat Lab Grown Diamond Martini Stud Earrings In 14 Karat White Gold $7997.97
1 1/3 Carat Oval Shape Sapphire and Halo Diamond Stud Earrings In 14 Karat White Gold
1 1/3 Carat Oval Shape Sapphire and Halo Diamond Stud Earrings In 14 Karat White Gold $899.99
12 Carat Three Row Diamond Tennis Bracelet In 14 Karat White Gold
12 Carat Three Row Diamond Tennis Bracelet In 14 Karat White Gold $15999.99
2 Carat Lab Grown Diamond Two Stone Engagement Ring, Heart-Oval, In 14K Rose Gold
2 Carat Lab Grown Diamond Two Stone Engagement Ring, Heart-Oval, In 14K Rose Gold $1997.97
3/4 Carat Round Shape Mystic Topaz Ring and Diamond Band - Bridal Set In 14 Karat White Gold
3/4 Carat Round Shape Mystic Topaz Ring and Diamond Band - Bridal Set In 14 Karat White Gold $799.99
11 Carat Diamond Tennis Necklace In 14 Karat White Gold, 18 Inches
11 Carat Diamond Tennis Necklace In 14 Karat White Gold, 18 Inches $14999.99
2.50 Carat Fiery Moissanite Halo Earrings Crafted In Solid 14K White Gold
2.50 Carat Fiery Moissanite Halo Earrings Crafted In Solid 14K White Gold $999.99
1 1/3 Carat Diamond Cluster Ear Climbers In 14 Karat White Gold
1 1/3 Carat Diamond Cluster Ear Climbers In 14 Karat White Gold $2999.99
3 Carat Diamond Inside Out Twisted Earrings In 14 Karat White Gold, 1 1/2 Inches
3 Carat Diamond Inside Out Twisted Earrings In 14 Karat White Gold, 1 1/2 Inches $4999.99
Father's Day Special! 14 Karat White Gold Single Men's Hoop Earring with 1/4 Carat Diamond
Father's Day Special! 14 Karat White Gold Single Men's Hoop Earring with 1/4 Carat Diamond $499.99
Graduation Gifts! 1 Carat Lab Grown Diamond Stud Earring In 14K White Gold
Graduation Gifts! 1 Carat Lab Grown Diamond Stud Earring In 14K White Gold $479.97
14 Karat Yellow Gold Thick Polished Hoop Earrings, 2 1/4 Inches
14 Karat Yellow Gold Thick Polished Hoop Earrings, 2 1/4 Inches $719.99
1 Carat Emerald Cut Lab Grown Diamond Solitaire Ring In 14K White Gold
1 Carat Emerald Cut Lab Grown Diamond Solitaire Ring In 14K White Gold $999.97
1 1/4 Carat Vintage Moissanite Engagement Ring In 14 Karat Rose Gold
1 1/4 Carat Vintage Moissanite Engagement Ring In 14 Karat Rose Gold $699.99
2 1/4 Carat Round Shape Halo Moissanite Bridal Set In 14K Rose Gold
2 1/4 Carat Round Shape Halo Moissanite Bridal Set In 14K Rose Gold $1499.99
1 Carat Sapphire and Halo Diamond Ring In 14K Yellow Gold
1 Carat Sapphire and Halo Diamond Ring In 14K Yellow Gold $799.99
2 Carat Bezel Set Lab Grown Diamond Stud Earrings In 14 Karat White Gold - For Mommy!
2 Carat Bezel Set Lab Grown Diamond Stud Earrings In 14 Karat White Gold - For Mommy! $1997.97
Personalized Name Necklace, Choose White Gold Or Yellow Gold Overlay, 5 Letters - For Daughter!
Personalized Name Necklace, Choose White Gold Or Yellow Gold Overlay, 5 Letters - For Daughter! $49.99
Letter N Diamond Initial Necklace In 14 Karat Yellow Gold With 24 Diamonds
Letter N Diamond Initial Necklace In 14 Karat Yellow Gold With 24 Diamonds $399.99
3 Carat Emerald Cut Lab Grown Diamond Three Stone Engagement Ring In 14K Yellow Gold
3 Carat Emerald Cut Lab Grown Diamond Three Stone Engagement Ring In 14K Yellow Gold $2999.97
2 Carat Round Shape Amethyst Stud Earrings In Sterling Silver - For Mommy!
2 Carat Round Shape Amethyst Stud Earrings In Sterling Silver - For Mommy! $37.97
1/2 Carat Round Shape Amethyst Stud Earrings In Sterling Silver - For Daughter!
1/2 Carat Round Shape Amethyst Stud Earrings In Sterling Silver - For Daughter! $19.97
Martha Stewart 1 Carat Heart Shape Lab Grown Diamond Solitaire Necklace In 14K White Gold
Martha Stewart 1 Carat Heart Shape Lab Grown Diamond Solitaire Necklace In 14K White Gold $1499.99
Martha Stewart Three Strand Pearl and Chain Necklace In Gold
Martha Stewart Three Strand Pearl and Chain Necklace In Gold $129.99
Martha Stewart Five Strand Pearl and Gold Ball Twisted Necklace In Gold
Martha Stewart Five Strand Pearl and Gold Ball Twisted Necklace In Gold $219.99
Martha Stewart Pearl and Gold Ball Necklace In Gold
Martha Stewart Pearl and Gold Ball Necklace In Gold $129.99
Martha Stewart Three Strand Pearl and Chain Necklace In Gold
Martha Stewart Three Strand Pearl and Chain Necklace In Gold $129.99
Martha Stewart 4 3/4 Carat Blue Topaz and Sapphire Two Stone Ring In Sterling Silver
Martha Stewart 4 3/4 Carat Blue Topaz and Sapphire Two Stone Ring In Sterling Silver $249.99
Martha Stewart 4 1/2 Carat Oval Shape Emerald and Lab Grown Diamond Ring In Sterling Silver
Martha Stewart 4 1/2 Carat Oval Shape Emerald and Lab Grown Diamond Ring In Sterling Silver $299.99
Martha Stewart 10 1/4 Carat Emerald Cut Ruby and Lab Grown Diamond Ring In Sterling Silver
Martha Stewart 10 1/4 Carat Emerald Cut Ruby and Lab Grown Diamond Ring In Sterling Silver $599.99
Martha Stewart 2 Carat Lab Grown Diamond Stud Earrings In 14 Karat White Gold
Martha Stewart 2 Carat Lab Grown Diamond Stud Earrings In 14 Karat White Gold $1999.99

Team Bios

SB Pix 2021.jpg

Scott Berkebile

Vice President of Retail

see bio

Scott Berkebile is Vice President of Retail at SuperJeweler. He has over four decades of fine jewelry retail, merchandising, marketing, and operations experience. As a senior-level executive, Scott provides a deep knowledge of the customer experience at all touch points for SuperJeweler. He is also actively involved in several ongoing marketing and product development initiatives.

Prior to joining SuperJeweler, Scott held executive positions with Fred Meyer & Littman Jewelers; King’s of New Castle; and luxury brands PLUKKA and Marli New York. Scott holds a BSBA from Waynesburg University and is a Gemological Institute of America, Graduate Gemologist.

Andrew Fox Nice picture in boardroom.jpg

Andrew Fox

Founder, President

see bio

Andrew W Fox is an aspiring scholar and entrepreneur originally from Gastonia, North Carolina. He has pursued higher education at various prestigious institutions, including the University of Georgia, New York University, Columbia University, and Harvard University, with the goal of obtaining a degree. Andrew's entrepreneurial spirit began at a young age when he started his first business at just 13 years old, buying and selling plastic combs through the mail. While attending university, Andrew took on a new business venture, selling Karat Gold Chains to jewelry stores throughout the southeast. However, his entrepreneurial journey took an unexpected turn in 1992 when his grandparents asked him to help them for a single Christmas season in their wholesale/retail jewelry business. Despite the unexpected detour, Andrew stayed in the business for four years from 1992 until 1996, during which time he grew the business from a single showroom in Charlotte to a thriving wholesale business servicing retailers all over the eastern United States.

In 1996, in a family disagreement, Andrew left and came to New York City in partnership with a global Indian diamond company, starting an importing and jewelry manufacturing business. In just 1.5 years, the business grew from zero sales to $5 million, opening relationships with numerous national and regional jewelry retailers. However, due to a massive and growing ulcer, Andrew sold his part of the company to his partner in an attempt to alleviate his stress and gain his freedom.

In June of 1998, Andrew started Hansa Diamonds, a wholesale jewelry importer. Operating as a continuous start-up, Andrew kept an open mind, always adjusting the business to market forces. He moved from wholesale to 3rd party support to first party B2C, rolling with the punches and taking the best opportunity in the current market. Andrew is a known jewelry technology and ecommerce expert, having grown SuperJeweler.com from a new B2C in 1999 to a large and successful retail site with 8-figure revenue. His expertise in jewelry technology and ecommerce has been recognized by his peers in the industry, and he has been sought after as a speaker at various conferences and events.

Today, Andrew is available to consult and speak on various topics, including 2023 ecommerce, end-to-end logistics, bootstrap financing, independent business growth, any jewelry topic, and the effects of Lab-Grown Diamonds on the market as a whole. He has the ability to briefly review any business entity and make simple, valuable suggestions for repair and growth. Andrew's vast experience in entrepreneurship, business management, and marketing make him a valuable resource for any business owner looking to take their venture to the next level.

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