SMMT Outdoor Unveils New Stainless Steel, Leak-Proof Insulated Tumbler for the 2023/24 Winter SeasonSMMT’s proprietary SÈRPA 16oz Tumbler defines a new class of resort-level sipping refinement
SMMT OutdoorNov 22, 2023
Park City, UT (November 22, 2023) – SMMT Outdoor, a boutique lifestyle brand combining timeless design with mountain utility, recently announced the release of its new SÈRPA 16oz Tumbler. Providing a refined take on the popular insulated tumbler movement, it pairs the best-in-class properties of a vacuum-insulated, stainless-steel vessel, with a novel and leak-proof crafted steel lid that magnetically nests under the tumbler for hands free sipping when on the go.
The SÈRPA 16oz Tumbler keeps drinks hot or cold for hours, so you can have your favorite drink before or after an active day at elevation. Whether it’s holding a comforting Americano or a refreshing Aperol Spritz with a mountain view, the SÈRPA 16oz Tumbler invites you to indulge in the moment. Each tumbler is kitchen-grade stainless steel, dishwasher safe, and fits into most car and truck cup holders to support you on any adventure.
Founder Jamie Parker said of the launch, ‘We were excited to enter a crowded market as it gave us the platform to innovate with the consumer deeply at the center. Delivering a defining leak-proof solution combined with unprecedented design elegance was an exciting challenge.’
Although delivering all the functionality of a best-in-class insulated tumbler, it’s the attention to detail and design that makes SMMT’s SÈRPA Tumbler so desirable. The steel lid features a knurled edge and an engineered ‘Park City’ signature on the side. The shape is thoroughly considered, taking inspiration from the mason jar and Park City’s mining heritage. Even the exterior powder coat is elegant, featuring a sophisticated color palette with dual-tone stripe befitting a refined resort town.
SMMT uses only the finest outdoor, sustainable materials to build products that endure, and 1% of every sale goes to Summit Land Conservancy to protect the land, water, and the natural environment locally in Park City. SMMT believes that by making products worthy of their home, they have a chance of earning a place in yours.
SMMT’s New SÈRPA 16oz Tumblers ($42) are available in three colors: Aspen White, Moonlit Carbon, and Dreamscape Blue. Now available for purchase online in the U.S at smmtoutdoor.com/collections/drinkware
For more information, please contact:
Jamie Parker, Founder
jparker@smmtoutdoor.com
About SMMT: Merging timeless design with mountain purpose, SMMT crafts appurtenances of an elevated outdoor lifestyle. The brand lives by ‘What Comes After is Earned.’ In the balance of a well spent day outdoors, and in the moments you earn after with close friends and family, a truly great life is discovered. SMMT was founded by Jamie and Michelle Parker in Park City, former Nike executives turned family-run brand founders.
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About SMMT Outdoor
Merging timeless design with mountain purpose, SMMT Outdoor crafts appurtenances of an elevated mountain lifestyle. By building products worthy of their home, they know they have the chance to earn a place in yours.
Park City inspires through its world-renowned beauty, welcoming community and sustainable stewardship. It’s natural that a brand born here would do the same.
What Comes After Is Earned. Philosophy
Living in the alpine involves effort. Active days at elevation, harsh cold or sun. Hard roads lead to better adventures. SMMT believes ‘what comes after is earned.’ In the balance of challenge and effort, and in the moments you earn after with close friends, a truly great life is discovered.
SMMT’s alpenglow color palette is inspired by the mountain sunsets. A reminder to reflect on the joy of a well spent day outdoors with the people closest to us.
Koselig. Community
In Norwegian, the word Koselig implies a calm and comfortable time with friends and family. An atmosphere of warmth, well-being and coziness…often in nature. Enjoying life’s simple pleasures.
Building a brand and community that forwards this notion is SMMT’s lasting mission.
Protect the Places we Live and Play.Commitment
Park City leads through its environmental stewardship. As a brand born here, they endeavor to do the same. SMMT contributes 1% of every sale to Summit Land Conservancy. While never sacrificing quality, SMMT uses primarily environmentally friendly or recycled materials, and partners with manufacturers that share the same values.
Although not perfect, SMMT will continually strive to have a positive impact on the places they live and play.
Nov 22, 2023
