SMMT Outdoor Debuts the Main Street Tote, Redefining Resort Wear AccessoriesCrafted for the Alpine, Cultured for the City
SMMT OutdoorDec 05, 2023
Park City, UT (December 5, 2023) – SMMT Outdoor, a boutique lifestyle brand combining timeless design with mountain purpose, has officially launched its newest tote, an elegant handbag that effortlessly balances alpine design with timeless style.
The Main Street Tote features premium semi-veg tanned LITE* leather, a low environmental impact leather, that is finished with reinforced craftsman stitching and riveting. Satin finished and recycled nylon shell with subtle iridescence makes it mountain-worthy and main street ready.
Founder Jamie Parker said, ‘SMMT is all about taking our outdoor roots and mixing it with a sense of design and sensibility that transcends location. We love the combination of performance and enduring quality with a sophisticated style that works as well for a city lifestyle as it does for a mountain town resort, and even the travel in between.’
As versatile as it is elegant, the Main Street Tote delivers multiple interior organization pockets, including a protective media sleeve and both zipped and stash stow pockets. Quilted interior, leather trimmed pockets and a beautifully engineered shoulder strap make this tote as fashionable as it is functional. The reverse coil waterproof main zip & waterproof shell fabric defines SMMT’s masterful interplay of outdoor performance and craft in a design forward, and timeless execution. The Main Street Tote comes available with accompanying wristlet or available for purchase separately.
SMMT uses only the finest outdoor, sustainable materials to build products that endure, and 1% of every sale goes to Summit Land Conservancy to protect the land, water, and the natural environment locally in Park City. SMMT believes that by making products worthy of their home, they have a chance of earning a place in yours.
SMMT’s New Main Street Tote ($378) is available in three colors: Moonlit Carbon, High Meadow Sage, and Dreamscape Blue. Now available for purchase online in the U.S at
smmtoutdoor.com/collections/main-street
For more information, please contact:
Jamie Parker, Founder
jparker@smmtoutdoor.com
About SMMT: Merging timeless design with mountain purpose, SMMT crafts appurtenances of an elevated outdoor lifestyle. The brand lives by ‘What Comes After is Earned.’ In the balance of a well spent day outdoors, and in the moments you earn after with close friends and family, a truly great life is discovered. SMMT was founded by Jamie and Michelle Parker in Park City, former Nike executives turned family-owned brand founders.
*LITE is Low Impact to The Environment designated leather.
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About SMMT Outdoor
Merging timeless design with mountain purpose, SMMT Outdoor crafts appurtenances of an elevated mountain lifestyle. By building products worthy of their home, they know they have the chance to earn a place in yours.
Park City inspires through its world-renowned beauty, welcoming community and sustainable stewardship. It’s natural that a brand born here would do the same.
What Comes After Is Earned. Philosophy
Living in the alpine involves effort. Active days at elevation, harsh cold or sun. Hard roads lead to better adventures. SMMT believes ‘what comes after is earned.’ In the balance of challenge and effort, and in the moments you earn after with close friends, a truly great life is discovered.
SMMT’s alpenglow color palette is inspired by the mountain sunsets. A reminder to reflect on the joy of a well spent day outdoors with the people closest to us.
Koselig. Community
In Norwegian, the word Koselig implies a calm and comfortable time with friends and family. An atmosphere of warmth, well-being and coziness…often in nature. Enjoying life’s simple pleasures.
Building a brand and community that forwards this notion is SMMT’s lasting mission.
Protect the Places we Live and Play.Commitment
Park City leads through its environmental stewardship. As a brand born here, they endeavor to do the same. SMMT contributes 1% of every sale to Summit Land Conservancy. While never sacrificing quality, SMMT uses primarily environmentally friendly or recycled materials, and partners with manufacturers that share the same values.
Although not perfect, SMMT will continually strive to have a positive impact on the places they live and play.
Dec 05, 2023
