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Sijo

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Sijo

Sleep better with SIJO.

Overview

Date Established 04/2019
Founder Anni Stromfeld and Jacob Xi
Industries
Health & Wellness
E-commerce & Retail
Sustainability
Science & Research
Nonprofit & Social Impact
Home
Hospitality
Parenting
Lifestyle
Advanced Materials
Website https://www.sijohome.com
Social

About

Bedding Made Better


SIJO is the maker of luxe sleep-goods from both natural and inventive materials that are scientifically engineered for cooling and comfort. With Over 4,000 5-Star Reviews, SIJO has the perfect bedding for all types of sleepers.

Founding Story

Anni and Jacob needed a nap. Exhausted by the proverbial grind, they did not take a good night’s sleep for granted. Drained and yearning for balance, they sought work that actually improved day-to-day living for an incrementally better life at large. They realized that overall wellness was made up of intentional decisions about the little things, down to the pillows we lay our heads on at night.


SIJO was born. Named for a form of poetry and built on the belief that comfort can be engineered, SIJO sets out to create sensorially superior, sustainable sleep products conducive to quality rest, for better tomorrows.

Products

NEW 100% Organic SATEEN Cotton Sheet Set
NEW 100% Organic SATEEN Cotton Sheet Set $85.00
NEW 100% Organic SATEEN Cotton Duvet Cover
NEW 100% Organic SATEEN Cotton Duvet Cover $95.00
UPDATED: TempTune Mattress Pad (Now COOLER)
UPDATED: TempTune Mattress Pad (Now COOLER) $175.00
LUXURY HOTEL BEDDING: CrispCool Cotton Sheets
LUXURY HOTEL BEDDING: CrispCool Cotton Sheets $64.00
LUXURY HOTEL BEDDING: CrispCool Cotton Duvet Cover
LUXURY HOTEL BEDDING: CrispCool Cotton Duvet Cover $71.25
NEW COLORS: DOZ Bamboo Sheet Set
NEW COLORS: DOZ Bamboo Sheet Set $44.00
NEW COLORS: DOZ Bamboo Duvet Cover
NEW COLORS: DOZ Bamboo Duvet Cover $64.00
COOLING AiryWeight Eucalyptus Sheet Set -- 2,000+ 5-Star Reviews
COOLING AiryWeight Eucalyptus Sheet Set -- 2,000+ 5-Star Reviews $95.00
COOLING AiryWeight Eucalyptus Duvet -- 2,000+ 5 Star Reviews
COOLING AiryWeight Eucalyptus Duvet -- 2,000+ 5 Star Reviews $94.50
COOLING AiryWeight Eucalyptus Throw Blanket
COOLING AiryWeight Eucalyptus Throw Blanket $76.50
COOLING AiryWeight Eucalyptus Bed Blanket
COOLING AiryWeight Eucalyptus Bed Blanket $115.00
Organic French Linen Sheet Set (OPTIONAL: Top Sheet)
Organic French Linen Sheet Set (OPTIONAL: Top Sheet) $175.00
Organic French Linen Duvet Cover
Organic French Linen Duvet Cover $245.00
AiryWeight Eucalyptus Comforter
AiryWeight Eucalyptus Comforter $235.00
Eucalyptus Mattress Protector
Eucalyptus Mattress Protector $60.00
CloudSupport Pillow
CloudSupport Pillow $120.00
Joi Crib Sheet
Joi Crib Sheet $35.00
FluffBase Eucalyptus Pillow - NOW Avail: Soft & Medium/Firm Support
FluffBase Eucalyptus Pillow - NOW Avail: Soft & Medium/Firm Support $70.00
Joi Sleep Sack
Joi Sleep Sack $50.00
E-Gift Card $25, $50, $100
E-Gift Card $25, $50, $100 $25.00
NEW FlexCool Shredded Memory Foam Pillow (Available Sept. 9)
NEW FlexCool Shredded Memory Foam Pillow (Available Sept. 9) $80.00

Team Bios

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Anni Stromfield

Co-founder

see bio

Co-founder Anni Stromfeld started SIJO alongside childhood friend Jacob Xi after reconnecting and bonding over their common interest in entrepreneurship and a desire to build an ethical and sustainable business in the health/wellness area. Her vision was to transform the way consumers think and feel about the home. 


After working in high-stress, results-driven work environments and juggling her career and personal life, she sought to find balance in the chaos of life. The root of that: better, healthier sleep. This journey to find balance helped her (and Jacob) precisely identify the demands of the SIJO customers, using innovative fibers and materials to create the best possible products.


Anni, Jacob and their team focus on creating sustainable, performance driven products that not only boast healthy benefits and unparalleled quality, but that have a simple, modern aesthetic that suits any home.

Screen Shot 2023-10-24 at 11.27.09 AM.png

Jacob Xi

Co-Founder

see bio

Co-founder Jacob Xi started SIJO alongside childhood friend Anni Stromfeld after reconnecting and bonding over their common interest in entrepreneurship and a desire to build an ethical and sustainable business in the health/wellness area. His vision was to transform the way consumers think and feel about the home. 


With a great deal of experience in marketing and the tech industry, known for having a quick pace and high stress, Jacob sought out to use his skills to build a brand alongside co-founder Anni. After working through concepts, the home space, and in particular, better, healthier sleep, felt like a natural direction. His passion allowed him (and Anni) to precisely identify the demands of the SIJO customers, using innovative fibers and materials to create the best possible products.


Jacob, Anni and their team focus on creating sustainable, performance driven products that not only boast healthy benefits and unparalleled quality, but that have a simple, modern aesthetic that suits any home.



Retailers

Nordstrom
Amazon

Affiliates

Amazon Affiliate
Impact Radius
Skimlinks
VigLink
LTK
TikTok Shop
Amazon
Levanta

Press

Press Releases

New Launch - Aug 26, 2024 SIJO Expands Textile Innovation with Shredded Memory Foam Pillow Launch
New Launch - Jul 02, 2024 SIJO Launches Sateen Weave Organic Cotton Bedding
New Launch - Nov 15, 2023 SIJO Releases New CrispCool Cotton Textiles Collection
All Press Releases

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