Tokyo, Japan (October 16, 2024) – Sakuraco is proud to announce the launch of its Heart of Ishikawa box, a special edition that not only showcases the flavors of Japan’s Ishikawa Prefecture but also supports the recovery of the Noto Peninsula after the devastating earthquake earlier this year. This 7.6-magnitude quake severely impacted local communities, including Wajima City, renowned for its traditional artisans and craftsmanship, that sustained heavy damage during the earthquake on January 1st.

The Heart of Ishikawa box features a carefully curated selection of snacks crafted by local artisans, such as sweet rice candy and handmade senbei. These treats, made by makers whose families have preserved these traditions for generations, represent the resilience and dedication of those working to rebuild their livelihoods after the disaster. Sakuraco's founder, Ayumi Chikamoto, visited the region to personally meet with these artisans, hearing their stories of hope and recovery.

Ayumi Chikamoto, the founder of Sakuraco, visited Ishikawa in the aftermath of the earthquake. This collaboration with Ishikawa Prefecture aims to spotlight the enduring spirit of the region while providing direct support to local communities. A portion of the proceeds from each box will contribute to the revitalization efforts, helping artisans rebuild their homes, workshops, and lives.

Additionally, subscribers who opt for the prepaid plan can use the code "ARTISAN" to receive exclusive Ishikawa-made items, which may include beautifully crafted utensils like a fork set with a mini plate, a multi-tiered food box, and a Miso soup bowl (items may vary depending on the subscription length). This offers an opportunity for subscribers to not only enjoy delicious snacks but also own a piece of Ishikawa craftsmanship.

By enjoying the snacks in the Heart of Ishikawa box, Sakuraco subscribers are not only savoring authentic Japanese flavors but also playing a part in the Noto Peninsula’s journey toward recovery. Every bite brings subscribers closer to the culture and resilience of this historic region.

For more information about the Heart of Ishikawa box and Sakuraco’s mission, visit sakuraco.com.

About Sakuraco:

Sakuraco is more than just a snack box. You will receive a beautifully designed 24-page booklet with every box that contains detailed information about the snacks, allergens, and Japanese culture. The booklet is designed to deepen the understanding and appreciation of Japan's snack culture, providing a unique opportunity to learn about the country's traditions, history, and customs. 

This box sample is now available for a limited time only, please reach out to our PR team, Gratia (gratia@tokyotreat.com) for a free sample.

Affiliate Information: For CJ (connected to Skimlinks), Sakuracos CID is 5485604 and Sakuraco’s Refersion affiliate ID is 91460. However, you can't find their ID on Refersion, they can use this link to join their Refersion affiliate program as well.