Saint Holiday Launches New Men's Swim TrunkLimited Edition and Manufactured in New York City
Saint HolidayMay 21, 2024
New York, NY (May 21, 2024) —Saint Holiday, a resort wear brand known for its simple sophistication, ethical manufacturing, and art-inspired tropical prints, is excited to announce the launch of its newest men’s swim trunk.
Up until now, the young brand has been focused on creating timeless resort pieces for women. Think barefoot luxury in the form of effortless caftans, shell accessories, and cool-girl beach sets. Known for clean lines and tailored details, their women’s apparel often pays homage to menswear through silhouette and shirting details.
Co-founders Kate Lessa and Vijay Paintal have always envisioned expanding the collection. Vacation style is a passion of theirs and note that swim trunks are an item that men tend to have a little more fun with print and color. “Guys love our prints. I often get stopped on the street (or beach) asking where my shirts are from,” says Lessa.
Inspired by vintage Hawaiian shirts, botanical art, and island living, Saint Holiday has worked with local artists and a 4th generation family-owned mill to bring their vision to life. Their limited edition prints are recognizable by a loose tropical feel and visible brush strokes. Saint Holiday anticipates dropping new prints in small quantities several times a year!
After nearly a year of development, the fit and fabrication were perfected. The exterior design offers clean lines and tailored details, while the inner layer is an innovative compression-sport lining made from quick-drying Italian elastane that is UV-protective and chlorine-resistant. The shell fabric is incredibly soft, made from brushed fibers woven from recycled marine plastic.
Each suit is expertly cut and sewn at their boutique atelier in the Garment District of New York City. “We believe in slow fashion. Making quality items that stand the test of time is a pillar of our company. We also want to invest in local manufacturing,” says Paintal, who grew up around the Garment District, going to work with his parents at their apparel company on 37th St.
The Holiday Swim Trunk is now available at www.saintholiday.com and select hotel boutiques. There is more to come in the months ahead. Follow the brand @saint.holiday
Press Contact: Kate Lessa / KL@saintholiday.com
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About Saint Holiday
Saint Holiday is a collection of travel inspired clothing and accessories, consciously made from all natural materials. The brand is a true exploration of barefoot luxury. Designed for the mindful traveler and influenced by the concept of buy less, choose betterSaint Holiday is focused on making vacation-ready pieces to be enjoyed season after season.
The brand practices slow fashion in all aspects of design and manufacturing. Creating quality pieces that last and will not go out of style is at the core of their sustainability. Inspired by classic resort silhouettes and menswear, the collection takes a modern approach to vacation style. Clean lines and tailored details are a signature of the DNA. Each season offers limited edition prints inspired by island living, featuring expressive botanicals in playful colors. Creating custom colors and prints that are reminiscent of holiday memories adds the emotional element. Original artworks are hand painted in partnership with local artists and screen printed at the mill. The highest grade fabrics and materials are selected in Europe and Japan, choosing organic and sustainable fibers whenever possible. Each style is then cut and sewn in their boutique atelier in New York City. Working with skilled artisans and family owned businesses is intergal to the process.
The wholesale strategy for Saint Holiday focuses on curated destination shops and hotel boutiques, including The Four Seasons, Montage Hotels and Curio at the Faena Hotel. The collection is also available on the brand's own website, www.saintholiday.com. This season’s range includes caftans, sarongs, swim covers, beach sets, jewelry and bags with a men's swim trunk launching soon. Retail prices are from $68 to $398.
May 21, 2024
