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Rootless
Where Self-Care Meets Planetary Care
Overview
Date Established | 02/2021 |
Founder | Sachi Singh |
Headquarters | San Francisco |
Industries |
Food
Health & Wellness
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Website | https://getrootless.com/ |
Press Contact | Dr. Gabby Pavelko, DACM, LAc |
Social |
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About
Rootless is the first and only women’s health company focused on self-care, community care, and planetary care through the power of seaweed. By eating Daily Bites every day, women are supporting their hormonal health with natural, effective whole food and investing in a self-care ritual that energizes them daily. For the community, we are sharing transformational stories and learnings that will help reduce the stigma surrounding women’s health concerns, (specifically menopause) and empower women to share their experience with their daughters, friends, sisters so that women know not only what to expect, but also how to find effective solutions. We are also helping to build a sustainable seaweed economy that can heal the ocean, support coastal livelihoods, and lessen our reliance on land-based agricultural practices.
Founding Story
Rootless was started in 2021 by Sachi Singh, who wanted to transform the global food system by getting more people to eat and grow sustainable seaweed. After earning a Masters in Environmental Management from Yale University and over a decade of international work in think tanks, academia, and nonprofits on climate solutions, she quit her full-time job in philanthropy to start Rootless. Early on in her seaweed discovery process, Sachi recognized that eating seaweed is not only good for people’s health, but creating more consumer demand for sustainable seaweed - which is a regenerative, zero input crop - can help the planet’s health as well.
Through her research, Sachi learned that cultures in which seaweed is consumed daily as a dietary staple, such as in Japanese, Okinawan and Korean diets, people tend to live longer, healthier lives. As one of the most nutrient-dense and nutrient-diverse foods on the planet, seaweed is rich in vitamins, minerals, trace minerals, polyphenols and bioactives that are lacking in Western diets. Seaweed is also the most natural, potent source of iodine, a mineral which our bodies require to produce thyroid hormones. Iodine, which most Americans are deficient in, can only be obtained through food and supplements. As American diets become increasingly plant based and lack other sources of iodine such as iodized salt, dairy, eggs, and seafood, the US population has become iodine deficient.
And for the first time in recent history, women of reproductive age in the US are iodine deficient, which can have severe health implications during times of hormonal changes like when pregnant, breastfeeding or transitioning into perimenopause and postmenopause. Rootless is harnessing the power of seaweed and is on a mission to help millions of women reclaim their hormonal health with this time-tested superfood. By making foundational nutrition, educational nourishment, and community connection more accessible, Rootless helps women feel valid, empowered, and seen - particularly as they enter perimenopause - and reclaim their bodies, health, and identities at all ages. Simply put, we want women to feel good knowing that doing one thing for themselves each day is self, community, and planetary care.
Products
![The Daily Bite: Cacao Crunch](https://media.presshook.com/media/images/Cacao_Crunch_-_Front_Pouch_Mock.max-488x334.format-png.png)
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×Team Bios
![Sea Headshot.jpeg](https://media.presshook.com/media/images/Sea_Headshot.format-png.max-192x192.png)
Sachi Singh
CEO & Founder
With a decade of experience in international climate change solutions and a Masters in Environmental Management from Yale University, Sachi is well aware of what we’re collectively up against. In seaweed, she found hope! Seaweed is one of the most nutritious foods on the planet, and actively regenerates the environment in which it is grown. Yet, most of us don't eat it on a daily basis. Sachi is trying to change that with Rootless and its hero product, The Daily Bite: an innovative, food-based supplement that delivers the transformative health benefits of seaweed, deliciously. Since their debut in 2022, The Daily Bites have been helping women and people achieve hormonal balance, sustain all-day energy, and nurture their gut health. Today, Sachi is on a mission to build a better food system while empowering millions of women to reclaim their health and feel good about their bodies during major hormonal transitions, including menopause, pregnancy, and beyond - all through seaweed.
Gabby joined Rootless as their Chief of Staff (and Dr. Gabby!) after spending her career at the intersection of food innovation, plant-based medicine, community building, and women's health. She is excited about the potential to change the narrative of food as medicine not only for us, but also our planet. Based on her personal experience, it can be extremely difficult to navigate hormones and find balance, and her Doctorate in Acupuncture and Chinese Medicine has helped Gabby understand this concept more clearly. After being put on hormonal birth control at an extremely young age due to horribly painful cramps and fainting during that time of the month, she spent most of her life covering the symptoms instead of treating the root cause. The few times she came off of the hormones, she experienced extreme mood swings with crippling fatigue and was recommended to try antidepressants by her doctors. Through lifestyle and dietary changes as well as TCM and eating seaweed daily, she is finally finding balance and she is on a mission to help all women do the same as they age.
![Gabie headshot.jpeg](https://media.presshook.com/media/images/Gabie_headshot.format-png.max-192x192.png)
Gabie Carne
Senior Program Manager, Operations & Product
Gabie is a program leader who gained 5+ years of experience specializing in operational excellence, innovative product launches, and continuous improvement at high-growth ag-tech startups like Plenty and Lettuce Grow.
![68858428668__5E8F3402-5EBD-4D9C-9970-45566A149C1B.jpeg](https://media.presshook.com/media/images/68858428668__5E8F3402-5EBD-4D9C-9.format-png.max-192x192.png)
Grayce Millard
Brand & Community Development Strategist
Grayce joined Rootless in 2023 and manages the development of Rootless's brand voice and identity through CRM, design, and educational strategy.
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