In the world of environmental activism, rockflowerpaper's eco-friendly line emerged as a result of a transformative journey undertaken by the company's founder, Katie Smith, and President, Katie Blanchard. The genesis of their venture can be traced back to a pivotal trip to Phu Quoc Island in Vietnam, where the stark reality of plastic pollution deeply affected them. 

As they strolled along the island's once-pristine shorelines, Smith and Blanchard were not met with the postcard-perfect scenes they had anticipated. Instead, they were confronted by the alarming sight of beaches strewn with plastic waste and an overwhelming amount of single-use plastic pollution. This experience served as a catalyst for the duo, igniting a fervent determination to combat the environmental crisis they had witnessed firsthand. 

Motivated by a desire to effect change, they set out to create a practical solution to replace single-use plastic bags, leading to the birth of the blu Bag. This innovative product was designed not only for convenience and functionality but also for strength, capable of carrying substantial weight while championing the cause of reusable and sustainable alternatives. 

Fueled by their initial success, Smith and Blanchard were driven to do more. Their exploration took them on a global quest to connect with manufacturers and communities, resulting in a groundbreaking discovery - using single-use plastic bottles to produce premium fabrics for their range of unique, eco-friendly products. This approach marked a significant milestone in their commitment to sustainability and environmental stewardship. 

The emergence of the eco-friendly line from rockflowerpaper not only symbolized a significant business innovation but also underscored a broader mission to address the urgent crisis of plastic pollution. Their journey epitomized the fusion of entrepreneurship, environmental consciousness, and global collaboration in pursuit of a greener, more sustainable future. 

At rockflowerpaper, every design is 100% unique and created in-house by a team of creative women. The original designs are inspired by their travels around the globe, beautiful homes, comfortable casual clothing, unique finds discovered while exploring the world, and nature. The team is passionate about helping the planet and its people, and their products reflect their love for print and color. Continuing their commitment to environmental conservation, rockflowerpaper forged a strategic partnership with Ocean Conservancy to further support their mission of protecting the oceans. For every purchase within their eco-friendly line, the blu Collection, rockflowerpaper pledges to donate $0.05 to Ocean Conservancy, an initiative that has significantly contributed to the cause. To date, the collective efforts have resulted in donations exceeding $250,000, demonstrating the tangible impact of their collaboration in safeguarding the world's marine ecosystems. 

With a commitment to offering well-priced, high-quality goods, rockflowerpaper is proud to support manufacturers dedicated to improving the lives of their workers and the planet. Choosing rockflowerpaper means choosing one-of-a-kind designs that are not only functional but make a positive impact.