New York, NY (March 2024) — The Granola Bar, a celebrated restaurant, café, and grab-and-go destination, is thrilled to announce its partnership with Rise Brewing Co., the innovative force behind the craft canned nitro cold brew movement, to introduce its first-ever Nitro Cold Brew Machine within a dining establishment.

The collaboration between Rise Brewing Co. and The Granola Bar marks a significant milestone for both brands as their long standing relationship expands into a new territory – the Big Apple. Both brands have a foundation rooted in friendship and caffeine in the suburbs of New York and Connecticut. Julie Mountain and Dana Noorily, Founders and Co-CEO’s of The Granola Bar, have been working with Jarrett McGovern, Co-Founder & Chief Creative Officer of Rise Brewing Co., since 2015 to share its frothy, sweet canned and tap cold brew offerings to their suburban locations. With The Granola Bar’s recent expansion to New York City, the pair were eager to level up offerings to a new audience by serving cold brew straight from the source. Rise Brewing Co.’s Nitro Cold Brew is available all day to Upper West Side guests for a Good Morning, Better Night™.

“When we first started brewing and selling canned offerings outside of New York City, Julie and Dana were the first people we approached in Westport, CT. We fell in love with their food, location, and values. We love how they deliver the best quality food in a place that feels like home,” said Jarrett McGovern,. “Now we’ve come full circle, and we’re back in New York City at their amazing new Upper West Side spot. Rise Brewing Co. and The Granola Bar share a similar audience – one that appreciates a high-quality experience around the clock. Together, we will keep guests energized all day long.”

Rise’s Nitro Cold Brew Machine, known for its signature cascading pour and velvety texture, was recently installed at The Granola Bar Upper West Side, offering customers a refreshing alternative to traditional coffee beverages. Crafted using Rise Brewing Co.’s premium organic beans and infused with nitrogen for a smooth finish, the Nitro Cold Brew promises to delight the palates of coffee connoisseurs and casual coffee drinkers alike.

“We love the Rise Brewing Co. team, and our new Upper West Side location is the perfect fit for us to kick off this renewed partnership,” said Dana Noorily of The Granola Bar. Julie Mountain adds, “At The Granola Bar, we are committed to providing our guests with the highest quality yet approachable and delicious experiences. By offering Rise’s Nitro Cold Brew on tap, we are fulfilling that ethos one major caffeinated drink at a time.”

The integration of Rise Brewing Co.’s Nitro Cold Brew Machine into The Granola Bar’s restaurant exemplifies the companies’ shared commitment to growth, quality, and their guests. Looking ahead, the two brands plan to continue to grow this partnership by creating custom flavors and expanding the offering of Rise Brewing Co. Nitro Cold Brew on tap to all of The Granola Bar locations.

About The Granola Bar

The Granola Bar is an inviting, community-based restaurant, cafe, and grab-and-go destination that offers an elevated, delicious vision of comfort food. Like most good things in life, The Granola Bar was born out of friendship. In 2010, Connecticut locals Dana Noorily and Julie Mountain met at a child’s birthday party and bonded over everything from meal prep to a shared desire to create something cool. The vision? Beautiful, giftable granola that’s less crunchy hippy and more crunchy delicious. Before long,

O.A.T.S. Granola was born. Years later, a colleague suggested that Noorily and Mountain evolve the O.A.T.S. business into a cafe and storefront. Never not hungry, the ladies collaborated on their dream menu consisting of nutrient-dense, beautiful comfort food with a cheeky nod to their signature granola. The Granola Bar flagship opened its doors in December 2013. Today, the original Granola Bar is now TGB Hospitality Group, which spans seven restaurants, a catering business, a food truck, and restaurant consultancy. Its most recent addition includes a new full-service restaurant on the Upper West Side that offers a day-to-night menu, complete with wine and beer and elevated classics that, like everything The Granola Bar does, harkens back to the pillars of its original vision - easy, feel-good fare rooted in laughter, friendship and family.

The Granola Bar Upper West Side Hours & Location

The Granola Bar is located at 551 Amsterdam Ave, New York, NY. The restaurant is open for food service Monday through Friday, 7:00 a.m. to 10:00 p.m., and Saturday through Sunday, 8:00 a.m. to 10:00 p.m. For reservations, visit Resy For more information, visit https://www.thegranolabar.com/ or follow the restaurant on Instagram @thegranolabar for exclusive updates and promotions.

About Rise Brewing Co.

Providing good energy for good people to do good things is at the core of RISE Brewing Co.’s ethos. Founded in 2014 by Jarrett McGovern, Grant Gyesky, and Hudson Gaines-Ross, RISE is a leading innovator in the coffee industry, dedicated to crafting high-quality, organic beverages. Tired of coffee products loaded with sugar, calories, harmful chemicals, and unpronounceable ingredients, RISE was created to make the best-tasting beverages on the planet, using the highest quality organic ingredients sourced with care. With a commitment to sustainability, health, and taste, RISE offers a diverse range of nitro cold brew coffees, oat milk lattes, and traditional coffee products. Proudly brewed in New York City, RISE invites coffee lovers to elevate their daily ritual with every sip. For more information, visit www.risebrewingco.com.