New York, NY (January 18th)一 RISE Brewing Co., the #1 selling Organic Ready-to-Drink Coffee brand, is proud to announce its fourth consecutive partnership with the U.S. Ski & Snowboard Team, supporting the elite athletes, including rising snowboard star Bea Kim, as they train for the next Winter Olympics.

As the skilled athletes gear up to leave their mark on the upcoming Winter Olympics, RISE is ready to fuel and energize their journey with its refreshingly smooth line of organic, dairy-free nitro cold brews.

This year, RISE is particularly excited to partner with professional snowboarder Bea Kim, who is currently in her second year of the U.S Snowboard Team. Just months after making finals in her first World Cup appearance, Bea landed on the podium at the 2023 Dew Tour, establishing herself in the pro circuit and now she is forecasted to debut in the 2026 Olympics.

Bea’s goal is to use her platform as a professional athlete and global trendsetter to speak up about issues that are important to her as well as inspire other young girls to pursue their dreams. U.S. Snowboarder Bea Kim is also sponsored by Nitro Snowboards and now RISE Brewing Co.'s Nitro Cold Brew Coffee—a perfect match from the start.

Bea Kim is not just excelling on the slopes; she's also leading the way in environmental advocacy and serving as a role model for aspiring young athletes beyond the snow terrain. Outside of her snowboarding career, Bea is one of the youngest environmental athlete advocates in the industry and is a member of the Protect Our Winters (POW) Athlete Alliance, a non-profit community of athletes and thought pioneers affecting systemic political solutions to climate change.

“I love how RISE supports organizations that mean a lot to me like Protect Our Winters (POW),” said Bea Kim.

This year, RISE is excited to showcase its TIME TO RISE Campaign, an initiative to support local organizations dedicated to preserving and protecting the outdoors. In 2024, RISE will generously use events to collect donations for organizations like Protect Our Winters (POW), Columbia Riverkeeper, Whatcom Mountain Bike Coalition, and others in effort to support and educate consumers on climate change and nature conservation advocacy.

This partnership with RISE Brewing Co., a brand recognized for its commitment to sustainability and inspirational ethos, reaffirms the company's dedication to achieving both athletic excellence and environmental responsibility. Through sustainable and eco-friendly practices, RISE Brewing Co. is passionate about educating their consumers on the brand's organic farming processes and its consistent use of organic ingredients, no matter the cost or market.

RISE Brewing Co. is proud to align their brand with athletes that find their edge out on the slopes and fuel themselves with clean, healthy products. As Grant Gyesky Co-founder & CEO of RISE and avid skier says, “when on the mountain one celebrates hard work, a sense of adventure and community. These are the core pillars of RISE.”

From sponsoring Olympians to pouring coffee at as many U.S. Ski & Snowboard competitions, RISE Brewing Co. enjoys supporting athletes and seeing the passion come to life, as well as the opportunity to remind customers why RISE’s convenient on-the-go cans are perfect not just for the summer, but also in the winter months too.

About RISE Brewing Co.

RISE Brewing Co. is dedicated to crafting the best-tasting organic nitrogen-infused cold brew coffee on the market. Their flagship Original Black Nitro Cold Brew Coffee boasts an accolade as an award-winning, zero-calorie, non-dairy beverage. RISE Brewing Co. extends its innovations to a line of outstanding Oat Milk Lattes, all conveniently available in shelf-stable cans, kegs, and eco-friendly tetra packs suitable for a variety of settings. RISE is more than a coffee company—it's an experience, created to elevate daily routines with a smooth, frothy, and delectable coffee that stands out from the rest. Enjoy a burst of energy and indulge in the creamy cascade that defines RISE Brewing Co.'s remarkable line of products.