RIND SNACKS LAUNCHES LOVE IS RIND CAMPAIGN TO PROMOTE HEALTHY SNACKING AND EDUCATIONThe Superfruit Snack Brand Pledges to Donate Nutritious Snacks to Help Fight Hunger and Promote Better Eating Habits in Underprivileged Schools and Communities
RIND SnacksOct 20, 2020
(New York, NY) October 27, 2020 –– RIND Snacks, makers of crave-able and nutritious whole fruit snacks, is excited to announce the launch of ‘Love is RIND’ – a new campaign dedicated to addressing issues of childhood hunger and nutrition insecurity. Through Love is RIND, the company provides regular weekly donations to public school children in underprivileged communities. The program helps nourish bodies and minds by providing better-for-you fruit snacks along with fun, educational information that teaches kids the importance of clean, nutritious snack habits.
Nutrition insecurity is a real problem for America’s youth. 1 in 6 American children do not know where their next meal is coming from and too often when that food arrives, it is lacking in substantive nutrition. As a result of the ongoing COVID-19 pandemic, many schools across the country remain closed, leaving vulnerable students who rely on school meals at risk of not receiving adequate nutrition options. Love is RIND has partnered with local organizations, food banks and schools to donate its snacks to children on Fridays as a way to help bridge weekend food needs for kids and their families.
“One of the most important and impactful contributions we can have as a food brand is educating children on the importance of nutritious and whole fruit snacking,” says Matt Weiss, Founder & CEO of RIND Snacks. “Swapping processed and sugary snacks with nutrient-packed whole fruit slices provides kids exactly the kind of energy to nourish both body and mind.”
The program kicked off on September 25, in partnership with the Baltimore Hunger Project and has occurred each week since throughout Washington D.C. communities with plans to expand to other cities in the future. Love is RIND is designed to adopt partner schools for the long-term, with weekly donations and distributions of 1,000 snacks made throughout the year. This allows RIND to build meaningful relationships with the communities where its products are sold and create enduring change.
To learn more and be part of the solution, please visit www.rindsnacks.com or contact below. See photos from Love Is RIND here.
Media contact: Daniel Huipe daniel@thepresshook.com
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About RIND Snacks
RIND Snacks is a line of chewy, tangy, whole-fruit, “skin-on superfruit” snacks at the intersection of functional and sustainable snacking that welcomes everyone to: “Keep it Real & Eat the Peel.” Launched in NYC in 2018, RIND® is the result of a multigenerational family focus on delicious, all-natural foods that sustain personal and planetary health. By keeping the rind on the fruit, RIND®’s snacks are packed with more fiber and vitamins than traditional dried fruit and also help fight food waste by using the fruit, the whole fruit, and nothing but the fruit. Every product is Non-GMO Project Verified, vegan and gluten-free. The Skin-On Dried Fruit line is available in Straw-Peary, Orchard, Tropical Blend, Coco-Melon, Coconut Crisps and Tangy Kiwi. For more information on RIND®, visit www.rindsnacks.com or follow them on social @rindsnacks.
Oct 20, 2020
