ATLANTA (June 13, 2023) - Press Hook, the leading, cutting-edge PR-tech platform, just launched “Experts”, the latest addition to its service offerings that’s reshaping the way media and thought leaders connect to generate valuable news stories.

Press Hook's “Experts'' includes the innovative use of AI-powered Source Requests, which allows media professionals to enter their queries and instantly receive a list of qualified, relevant experts at the click of a button. This accelerated process saves invaluable time for journalists by ensuring they have prompt access to expert insights. This feature distinguishes it from more manual and time-consuming platforms such as HARO and Qwoted.

Conversely, Press Hook empowers thought leaders to proactively identify and connect with relevant journalists for articles according to their expertise, establishing valuable connections that can lead to media opportunities.

"We recognize that it's not just about having a database of experts; it's about how experts and the media can utilize our platform to connect and collaborate," said Michelle Songy, CEO of Press Hook. “‘Experts’ does just that by creating an accessible and seamless gateway."

Thought leaders are encouraged to join as an expert on Press Hook and unlock valuable media opportunities by signing up for free at presshook.com.

About Press Hook:

Press Hook is leading the charge in revolutionizing an industry stuck in analog as the first PR-tech platform directly connecting brands and publicists with journalists. For smaller businesses, Press Hook democratizes access to journalists with their affordable solution and easy to use PR tools. Additionally, even larger companies and agencies can benefit from Press Hook by easing the burden off their PR teams, saving time, creating efficiencies, and generating new opportunities for media coverage.