ATLANTA – July 24, 2024 – Today, Press Hook, a two-sided media relations platform directly connecting thousands of brands and journalists, announced an app for Shopify merchants, the leading global commerce company powering millions of businesses in more than 175 countries. The new app leverages Press Hook’s next-gen AI capabilities to automatically create robust press kits for Shopify merchants to use at their discretion.

For consumer brands, maintaining a comprehensive press kit is essential for several reasons: ensuring consistent messaging, exhibiting a suite of product offerings, enhancing media engagement, boosting sales and protecting their reputation. However, accurately building and continuously updating a press kit is a timely, consuming and error-prone task, and many lack the necessary skills to create one – especially small businesses. 

Press Hook is committed to revolutionizing the way businesses and agencies approach public relations and media, equipping customers with PR tools that organize workflow and amplify media outreach. Through groundbreaking offerings like its AI media list generator and AI-powered source requests, and working with consumer brands across home goods, food & beverage, fashion, health, wellness and more, the app further differentiates Press Hook among market competition.

“From working with hundreds of direct-to-consumer brands, we’re increasingly seeing newsrooms fizzle out, and a heightened appetite for press kits,” said Michelle Songy, Founder and CEO of Press Hook. “There’s a lot of time, effort and money that goes into press kit creation. And for smaller companies that lack robust marketing teams and are unable to afford traditional PR agencies, having a press kit automation tool at no added cost right in their Shopify store is instrumental for increased brand awareness.”

This news serves as a proof point that Press Hook is growing its software as a service (SaaS) for brands and marketing agencies to provide end-to-end PR tools and resources. Last year, Press Hook launched AI generated press kits, AI generated press pitches and AI generated media lists. Later this year, the company is planning to unveil a suite of next-gen media pitching and monitoring tools. 

To learn more about Press Hook’s app, visit https://apps.shopify.com/presshook.