It’s a Soft Launch! Pillowpia Introduces Ethical Knitwear Under New Label: Pianissimo
PILLOWPIAMay 20, 2024
Brooklyn, NY (May 20, 2024) — Pillowpia, the beloved brand known for its playful and nostalgic home goods, is excited to announce the launch of Pianissimo, a new line of ethical knitwear.
Building on the success of Pillowpia’s home goods, Pianissimo represents a significant expansion into the swim, apparel, and accessories categories, while upholding the brand’s core values of thoughtful design, quality, and environmental responsibility.
Inspired by her father, a trained pianist, Founder Pia chose the name "Pianissimo"—a musical term meaning to play very softly—to reflect the brand's commitment to subtle, understated design. "The creation of Pianissimo is deeply connected with my father's memory," says Pia. "It embodies our design philosophy of blending soft hues, nostalgic patterns, and refined techniques."
Launching initially with a range of beautifully crafted cozy loungewear, essential sweaters, and eco-friendly swimwear, Pianissimo caters to consumers who value both style and sustainability. A cold weather capsule collection is scheduled for release this fall. Following this initial launch, Pianissimo will also introduce various knit home decor items, reinforcing Pillowpia’s dedication to growth and innovation in ethically made goods.
"With the world increasingly embracing sustainable living, our customers are eager to find products that not only look great but also have a positive impact on the environment," says Founder Pia Rappaport-Goldman. "As much about what you do as how you do it, our commitment to these values is reflected in every step of our design and production process."
PILLOWPIA is a Brooklyn, NY-based home accessories brand dedicated to offering easy eclectic pieces in an accessible way. Founder Pia Rappaport-Goldman brings her playful and uncomplicated style to the table where form and function both have equal seating. Her fine and commercial art education, coupled with her background building archives for major fashion designers, translates into an aesthetic that is enduring, transportive, and deeply rooted in nostalgia. For more information, please visit www.pillowpia.com and follow their Instagram at @pillowpia
Media Contacts
Pia Rappaport-Goldman
pia@pillowpia.com
Founder & CEO, Pillowpia
Ieva Skamarociute
ieva@pillowpia.com
PR Manager, Pillowpia
New Launch
Press Contact
About PILLOWPIA
PILLOWPIA is a home accessories shop dedicated to offering easy eclectic pieces in an accessible way. Founder Pia Rappaport-Goldman brings her playful and uncomplicated style to the table where form and function both have equal seating. Her fine and commercial art education, coupled with her background building archives for major fashion designers, translates into an aesthetic that is enduring, transportive, and deeply rooted in nostalgia.
May 20, 2024
