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Perseve Hair
Rooted in the Salon, Innovated by K-Beauty
Overview
| Date Established | 06/2022 |
| Founder | Olivia Bae |
| Headquarters | None |
| Industries |
Health & Wellness
E-commerce & Retail
Entrepreneurship
Beauty
Lifestyle
Business
|
| Website | https://www.persevehair.com |
| Social |
|
About
Perseve Hair is a luxurious, salon-inspired haircare brand made in Korea. Bringing K-Beauty innovation to haircare, Perseve Hair offers high-performance formulas made with clinically proven, nutrient rich ingredients like Royal Jelly, Amber, Acai Palm and more—without the luxury price tag.
Founded by Olivia Bae, Perseve Hair is deeply rooted in professional salon expertise, inspired by her mother’s 27-year career as a hairstylist. The brand has already made waves in the industry, earning spots in the Ulta Beauty MUSE Accelerator, and has already caught the attention of major beauty editors, with its products being considered for prestigious industry awards like Allure Best of Beauty and Marie Claire Skin & Hair Awards.
Perseve Hair is available in-store and online at Walmart.
Founding Story
Perseve Hair is redefining K-beauty in haircare, bringing clinically proven, high-performance formulas to the mass retailers. While K-beauty revolutionized skincare, there were no Korean-formulated, targeted hair solutions in mass retail—until now.
Co-founder Olivia Bae created Perseve Hair with her mother, a hairstylist of 27+ years, to fill that gap, merging cutting-edge Korean R&D, salon-quality results, and innovative prestige ingredients to deliver a new era of high-performance haircare at Walmart.
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