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Parëva™ Beauty

Parëva™ is the PAth to REnewed skin, VAlidated by science. Clinically crafted™, joyfully simple.

Overview

Date Established 02/2025
Founder Smitha Rao
Headquarters Ramsey
Industries
Beauty
Website https://parevabeauty.com
Social

About

Parëva™ Beauty is an independent, female-founded skincare brand whose mission is to deliver clinically crafted™ skin longevity for extraordinary transformation.


Parëva™ Beauty was founded in 2024 by Smitha Rao - a mother, wife, scientist and accomplished executive who has worked with more than 15 brands (including Sugarbear, Strivectin and Olaplex) in the beauty and wellness space during her nearly 20 year career.


Parëva™ Beauty is the PAth to REnewed skin, VAlidated by science, extending skin health for those seeking radical transparency and good science. All Parëva™ Beauty products are powered by world exclusive, proprietary technology, Molecur 3™ which is a skin longevity superstar supporting exosomes and NAD+. Molecur 3™ is Nobel inspired plant-stem cell technology, that is non-GMO consisting of three distinctive plants - Goji stem cells, sunflower stem cells, and Pincushion flower stem cells all proven to clinically reverse the look of skin aging.

Founding Story

The name Parëva™ is a shortening of the word Parevartan, परिवर्तन which literally means transformation in Sanskrit.


Founder Smitha Rao believes our skin should be a source of empowerment. The 200+ products she previously created had such an emotional impact on the people who used them, transforming their self-perception, improving their confidence and ultimately the power to change their life. However, as much as Smitha witnessed the transformative powers of beauty, she felt that the industry marketing itself was going backwards in some ways. Whether it was dumbing down the science, age shaming, choosing unrealistic models or hiding behind “magic” and “miracles” while claiming exaggerated benefits.


That’s why, through Parëva™ Beauty, Smitha is creating a modern beauty brand, rooted in transparency and integrity.

Team Bios

Smitha Rao is a scientist, wife, mother and accomplished executive with nearly 20 years of experience transforming brands with strategy and innovation. She has operated in multiple leadership roles as a general manager with a track record of implementing sales, digital marketing strategies across multiple brands and channels of distribution.


Rao has a consistent record in building and scaling brands, channel strategies, increasing sales, managing P&L and improving profitability. She has led organizational turnaround by launching new brands and reviving latent brands by developing innovative product portfolios or original content with authentic storytelling.


Rao also has a strong background in technology (R&D), brand and product development having created 200+ products across beauty and wellness and working with more than 15 brands including Strivectin, Sugarbear, Firefly and Dr. Kellyanne.


Well aware that the beauty industry is crowded and confusing, Rao has now founded her own clean beauty brand, Parëva™ Beauty, and is on a mission to deliver clinically crafted™ skin longevity for extraordinary transformation.

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