Paperclip

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Overview

Date Established	02/2016
Founder	Sara Baxter
Industries	E-commerce & Retail Parenting Retail
Website	https://www.papercliplife.com
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About

Innovation, sustainability, and the family experience form the 3 pillars of everything we’ve believed in since 2017. It all started with us taking on one of the biggest frustrations for any parent: the lack of clean, working, or any at-all public changing stations. So we created our ground-breaking, now iconic, diaper bags. We wouldn’t go out there and make more of the same. Not a chance. From its multi-patented and integrated changing station to its luxury design, Paperclip bags, the Willow and Jojo, are true game changers both moms and dads can confidently throw over their shoulders. But we didn’t stop there.

We followed up with our fantastic line of mealtime products, all made from 100% BPA-free, food-grade, sustainable silicone and perfectly designed for your little ones; both microwave and dishwasher-safe and pretty awesome to look at. And we just launched the first-to-market color-changing silicone feeding collection, designed to stimulate your child's senses by learning about temperature and colors.

And get ready, because in February 2025 we'll be releasing our brand new 2-in-1 Terra high chair and booster seat. Built for babies during mealtime and designed for parents to have as part of their everyday aesthetic, anytime proudly.

The health and well-being of our planet are important to us, and we’ve taught our children about the impact of sustainability at an early age. And we’re doing that by example. That’s why all diaper bags are made using the equivalent of 45 recycled bottles from our oceans, rivers, fields and beaches, and our feeding products use sustainable silicone, eliminating the needs for single-use plastic utensils and paper plates. We’re proud of the small part In making the planet a cleaner place for our children, ours, and yours.

All this leads to the most essential part of all — a better family experience. When parents are confident, have fewer things to worry about regarding the care of their children, and feel good about their product choices, they can spend more time enjoying precious moments with their family.

Founding Story

Rewind to 2016 when one of our founding members stepped out of the house for the first time since having his first child. He was confident and living high on new-Dad life...until the inevitable happened. His daughter Willow (yep, that's where our infamous diaper bag name came from), had a massive, up-the-neck-and-down-the-legs blowout. In a panic, he ran to the men's bathroom and to his surprise, there were no changing stations. Thinking fast and without any other options, he stripped his crispy white tee off his back, laid it on the bathroom floor of the West Hollywood Pink Taco restaurant, and changed her poopy diaper on top of it. And yes, in case you are wondering, he had to toss the shirt afterwards. Needless to say, the 'no shirts, no service' mantra could not have been truer. After his first failed attempt at leaving the house, he came home and called up his friends who also had newborn babies, and together they decided to birth their own baby...Paperclip. Designed to create products that help you keep your sh*t together!