PACKIT® EXPANDS INTO NEW PRODUCT CATEGORY WITH LAUNCH OF HYDRATION CROSSBODY BAGCompany Continues Commitment to Brand Evolution Journey with New Innovation and Strategic Product Introductions
PackItFeb 06, 2025
AGOURA HILLS, CA (February 6, 2025 )–PackIt® announces an exciting new addition to their line of solution-oriented products: the Freezable Hydration Crossbody. Their first-ever offering in the hydration category, the bag is engineered with PackIt’s patented ECOFREEZE® Technology built into the walls of the removable, freezable insert, allowing it to keep drinks cool for hours! Perfect for everyday use, hiking, working out, or any outdoor adventure, this bag makes it easy to stay hydrated on-the-go.
The new Hydration Crossbody features a unique TRIPLE-FUNCTION DESIGN:
1. Freezable Insert can be used as a coozie
2. Bottle Carrier can be used alone with insulated or non-insulated water bottles
3. Or use Freezable Insert and Bottle Carrier together for the optimal hydration experience!
Thoughtfully constructed with an elastic cord lock to keep your bottle secure, a front zip pocket to keep your keys or phone protected, and 3 elastic side pockets for storing snacks and other items, the bag is reusable, stylish and practical.
“We were inspired to create a product that would optimize PackIt’s patented technology in a new way while staying true to the ethos and brand promise,” said Laci Wilson, Vice President of Product Development. “The Hydration Crossbody, with its unique Triple-Function Design and innovative ECOFREEZE technology, brings water bottle carriers to a new level and is the perfect launch for PackIt into this new category.”
Product Highlights Include:
Patented ECOFREEZE® Technology, freezable gel built into the walls of the insert keeps drinks cool for hours and brings non-chilled drinks from room temperature to cool
Wide detachable and adjustable strap: shoulder or crossbody for easy carrying
Elastic cord lock to secure various water bottle sizes
Easy to use: Freeze the insert overnight, add your water bottle, pop into the crossbody, and go!
MSRP: $39.99
Comes in Black or Sage
Proudly made by PackIt®: creator of the ORIGINAL reusable, foldable, freezable lunch bag. Designed in California.
PackIt®, aTenth Avenue Holdings, LLC brand, was established more than a decade ago with a singular mission: to impact health and well-being by delivering solutions-oriented products that empower you to make healthy lifestyle choices. The company’s breakthrough innovations in lunch bag cooling technology rapidly expanded into every viable consumer lifestyle segment. PackIt provides smart solutions that encourage eating and drinking well, optimizing routines, and enjoying life’s journey.
More than 10 years ago, PackIt set out to answer a simple question: why can't the bag BE the icepack? It would not only simplify the lunch making process but reduce a lot of unnecessary waste. And since then, PackIt has never looked back. The patented, "fridge-on-the-go" concept has made its way into multiple consumer lifestyle segments from wine totes to cooling bags for nursing moms to keep baby's milk fresh.
Today, the company continues to design clever products to make our hectic days a little easier. Now sold around the world, PackIt simplifies the everyday lives of millions of active families. The company's line of bags and customizable bento boxes are still the coolest available at retail.
PackIt will continue its mission to create reusable, solutions-oriented products for a life increasingly on-the-go.
Feb 06, 2025
