The idea came to Stephanie when she was pregnant with her first child. Not the most ideal circumstances, but I felt compelled to create a brand based on my 15 years of experience as a makeup artist. I wanted to create effective, multi-purpose products that were safe for the whole family with sustainable packaging. Honoring my Greek heritage, I took inspira- tion from the plants natively grown on the island where my family is from: Zakynthos (Zante), in the Ionian Sea. Spending so much time on an island fosters an intrinsic connection to nature and elicits an aware- ness of the signi cance of our environment and unique ecosystems, like Zakynthos. A cornerstone “Promise” of Ouli’s is sustainability, which sits at the core of all business decisions, but especially product packaging, shipping materials and ingredient sourcing. As a makeup artist, I have encountered plenty of waste in the form of beauty trends, unnecessary packaging, expired products - the waste list goes on. I didn’t want my brand to contribute to the seemingly endless cycle of waste. Throughout my career, I had countless models come to me with raw, inflamed skin that was crying out for a fast-acting, soothing barrier, especially from the layers of makeup to be applied. Having worked with many faces and skin types, it was common sense to create a product that was adaptive for all skin types and could meet a diversity of skin needs. The formula needed to be simple, quickly absorbed, nourishing and comforting while leaving a beautifully healthy glow. And opa! Ouli’s Ointment was born. Ouli’s products can be applied to humans of all ages and skin types. We encourage people to get creative and have fun applying Ouli’s anywhere on the body! I hope you enjoy using Ouli’s products as much as I love creating them.