About the Brand
About
At Onsen, we believe that better basics can (and should) enhance our daily routines. We’re using smarter, more functional design to reimagine some of the most essential items we reach for day after day - our towels. Inspired by our founder’s Japanese heritage, our towels are stronger, softer, and faster drying than the rest.
Founding Story
Onsen was originally founded by Shane Monson and Connor MacArthur and was acquired by Pattern Brands in 2022.
Signature Products
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Press Coverage
VULKAN MAGAZINE
May 7, 2026
Mother’s Day Favorites We Are Obsessed With
APARTMENT THERAPY
May 3, 2026
These Rest & Reset Ritual Bath Towels Are So Soft and Fluffy — And They’re Made of Pure Cotton
YAHOO SHOPPING
May 3, 2026
These Are the Softest Towels I’ve Ever Touched, and They’re Made of Pure Cotton
BBC SCOTLAND
May 3, 2026
These Are the Softest Towels I’ve Ever Touched, and They’re Made of Pure Cotton
YAHOO SHOPPING
Mar 20, 2026
Upgrade Your Bathroom With the 7 Best Bath Towels We’ve Ever Tested
As a fiber scientist, I have strong opinions about towels: I want one that is plush but washes well; soft but doesn’t shed; and absorbent but dries quickly. After testing more than 90 styles in the Good Housekeeping Textiles Lab, these are the best bath towels, whether you prefer cloud-like and plush or quick-drying.
WIRECUTTER
Mar 5, 2026
The Best Bath Towel
The humble bath towel is easy to overlook. A good one will dry you off and be forgotten till tomorrow. A great one is luxurious, a cozy bright spot in an otherwise mundane routine.
ESQUIRE
Mar 3, 2026
These 7 Best Waffle Towel Sets Make Your Bathroom Feel Like a Hotel Spa
You know it’s time for an upgrade.
ARCHITECTURAL DIGEST
Feb 26, 2026
The Most Absorbent Bath Towels Won’t Dampen Your Day
We found the plushest picks for drying you off from head to toe
TODAY.COM
Jan 30, 2026
Our Editors Say These 100 Beauty Products Deserve a Spot in Your Vanity
From mature beauty must-haves to viral skin care, we narrowed down the best of the best we've tried.
YAHOO SHOPPING
Jan 29, 2026
We've Tested Over 90 Bath Towels, But These 7 Are Our Favorites
While everyone has their own idea of what the "perfect bath towel" is, one thing I bet we can agree on is that it should be absorbent enough to dry you off, feel comfortable against your skin, and stand up to repeated use and laundering. Though it doesn't hurt to have one that dries quickly after it gets wet.
BUSINESS INSIDER
Jan 27, 2026
The 9 best bath towels of 2026, tested for softness, absorbency, and durability
When it comes to everyday comfort, few household items matter as much as your bath towel. The best bath towels don't just feel luxurious, they also excel in absorbency, dry efficiently, and hold up to repeated use over time. The right high-quality bath towel should elevate your daily hygiene routine.
WIRECUTTER
Apr 10, 2025
My Month of Living Quince’s Low-Cost Life of Luxury
VACATIONER
Apr 8, 2025
Suite Life: Get the Resort Look and Feel at Home
BAD CANTINA
Sep 24, 2024
10 Soft, Absorbent Bath Towels That Will Improve Your Bath Routine | 2024 Picks
The article reviews various bath towels, highlighting their features and benefits. Key brands mentioned include Matouk, known for its plush and absorbent towels, and Frontgate, praised for its thick, absorbent, and spa-like towels. Other notable products include Onsen Waffle Bath Towel, Threshold Quick Dry Striped Bath Towel Set, Brooklinen Super-Plush Turkish Cotton Bath Sheet, Parachute Waffle Towel, and Matador NanoDry Packable Bath Towel, each recommended for their unique qualities such as quick drying, softness, and suitability for sensitive skin.
INSIDEHOOK
May 17, 2023
The 30 Best Graduation Gifts of 2023
So, if you’re running around, trying to think of a celebratory but practical gift to give the grad in your life, we’ve compiled a list of 30 luxurious and practical gift options.
INSIDER
May 12, 2023
The 4 best bath towels of 2023
The Onsen Bath Towel is a lightweight and resilient waffle-weave option that absorbs water well but doesn't drag or hang heavy like other waffle towels.
BOB VILA
May 11, 2023
The Best Hand Towels of 2023
With an appealing waffle-weave texture and deep color, the Onsen hand towel performs beautifully and looks trendy. This hand towel is made from strong Supima cotton, which gives it excellent durability and absorbency. The waffle weave allows it to dry quickly as well, so this towel is excellent for busy bathrooms.
WELL + GOOD
Apr 26, 2023
The 7 Best Bath Towels After Months of Testing
Another pick with a waffle weave, this bath towel from Onsen is lightweight at 470 GSM but it can wick water away from the body with little to no effort. Plus, our reviewer mentioned that it doesn’t take long to dry after use.
ESQUIRE
Apr 22, 2023
The 7 Best Bath Towels For an At-Home Spa Experience
Sometimes playing by the rules is all you need to do. That's what you get with Onsen's plush bath towel set: Large, absorbent, and soft. There's not much else for us to even say here, the high-end cotton dose all the necessary talking.
ESQUIRE
Apr 19, 2023
The 2023 Esquire Home Awards
THE STRATEGIST
Apr 19, 2023
The 17 Very Best Bath Towels From waffle towels to flat-weave Turkish sets, a towel for every kind of obsessive.
For a waffle towel that’s slightly more affordable — and just as absorbent and good-looking — Strategist senior editor Winnie Yang recommends Onsen’s bath towels.
GEAR PATROL
Mar 25, 2023
Get 20% Off Onsen Towels and Robes During Its Spring Refresh Sale
Inspired by the Japanese onsens (AKA hot springs), this brand of the same name offers both bath towels and robes that provide a simple solution to an age-old problem. You typically use a bathrobe for an extended period, hang it to dry and hope it doesn’t stink by the time laundry day comes around.
MEN'S HEALTH
Mar 22, 2023
Get 20% Off Onsen Towels and Robes During Its Spring Refresh Sale
Onsen’s bathrobes can’t be beaten — the super soft Supima cotton resists pilling and gets softer with every wash, so you don’t have to throw out your nice robe after a year.
CNN
Mar 20, 2023
The best sales to shop today: Crocs, EarFun, Universal Standard and more
Unlike typical plush terry options, waffle-knit Onsen towels are super absorbent and quick-drying. Soft yet durable, these towels are perfect to dry off after a shower or bath — and you can confidently reach for one knowing it won’t be wet or musty from its last use.
DWELL
Mar 13, 2023
Refresh Your Linens, Refresh Your Life
Spring is close at hand. Have you thought about switching out your sheets?
CNN
Mar 9, 2023
The best bath towels of 2023
One thing that can upgrade your bathing experience immediately? A new towel. That’s why we set out to find the best bath towels on the market, settling on a pool of nine top-reviewed and editor-favorite options to test for ourselves.
GQ
Feb 10, 2023
The Best Bath Towels to Replace Your Old Moldy Shower Rags
Terrifically soft, quick-drying towels to make your next shower a little more luxe.
MEN'S HEALTH
Feb 7, 2023
The Best Waffle Towels in 2023, Tried by Gear and Shopping Editors
Upgrade your shower game. A GOOD waffle towel is a glorious thing. Combining softness, texture, and woven style, they take the standard towel to new heights. And when you secure a few of the best in the category, your apartment or home can really feel like a luxury hotel.
Locations
Onsen Headquarters
New York, New York, New York
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
Primary press contact
Onsen
Press inquiries
- presshook@patternbrands.com
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