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Onsen
Onsen

Onsen

The Internet's Favorite Towels

Founded

2017

Headquarters

New York, New York

Social

Industries

Home

Stocked at

Amazon

Affiliates

Amazon Affiliate CJ Affiliate

About the Brand

About

At Onsen, we believe that better basics can (and should) enhance our daily routines. We’re using smarter, more functional design to reimagine some of the most essential items we reach for day after day - our towels. Inspired by our founder’s Japanese heritage, our towels are stronger, softer, and faster drying than the rest.

Founding Story

Onsen was originally founded by Shane Monson and Connor MacArthur and was acquired by Pattern Brands in 2022.

Signature Products

Tap a product to view details and request a sample.

Press Coverage

VULKAN MAGAZINE

May 7, 2026

Mother’s Day Favorites We Are Obsessed With

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APARTMENT THERAPY

May 3, 2026

These Rest & Reset Ritual Bath Towels Are So Soft and Fluffy — And They’re Made of Pure Cotton

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YAHOO SHOPPING

May 3, 2026

These Are the Softest Towels I’ve Ever Touched, and They’re Made of Pure Cotton

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BBC SCOTLAND

May 3, 2026

These Are the Softest Towels I’ve Ever Touched, and They’re Made of Pure Cotton

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YAHOO SHOPPING

Mar 20, 2026

Upgrade Your Bathroom With the 7 Best Bath Towels We’ve Ever Tested

As a fiber scientist, I have strong opinions about towels: I want one that is plush but washes well; soft but doesn’t shed; and absorbent but dries quickly. After testing more than 90 styles in the Good Housekeeping Textiles Lab, these are the best bath towels, whether you prefer cloud-like and plush or quick-drying.
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WIRECUTTER

Mar 5, 2026

The Best Bath Towel

The humble bath towel is easy to overlook. A good one will dry you off and be forgotten till tomorrow. A great one is luxurious, a cozy bright spot in an otherwise mundane routine.
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ESQUIRE

Mar 3, 2026

These 7 Best Waffle Towel Sets Make Your Bathroom Feel Like a Hotel Spa

You know it’s time for an upgrade.
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ARCHITECTURAL DIGEST

Feb 26, 2026

The Most Absorbent Bath Towels Won’t Dampen Your Day

We found the plushest picks for drying you off from head to toe
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TODAY.COM

Jan 30, 2026

Our Editors Say These 100 Beauty Products Deserve a Spot in Your Vanity

From mature beauty must-haves to viral skin care, we narrowed down the best of the best we've tried.
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YAHOO SHOPPING

Jan 29, 2026

We've Tested Over 90 Bath Towels, But These 7 Are Our Favorites

While everyone has their own idea of what the "perfect bath towel" is, one thing I bet we can agree on is that it should be absorbent enough to dry you off, feel comfortable against your skin, and stand up to repeated use and laundering. Though it doesn't hurt to have one that dries quickly after it gets wet.
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BUSINESS INSIDER

Jan 27, 2026

The 9 best bath towels of 2026, tested for softness, absorbency, and durability

When it comes to everyday comfort, few household items matter as much as your bath towel. The best bath towels don't just feel luxurious, they also excel in absorbency, dry efficiently, and hold up to repeated use over time. The right high-quality bath towel should elevate your daily hygiene routine.
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WIRECUTTER

Apr 10, 2025

My Month of Living Quince’s Low-Cost Life of Luxury

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VACATIONER

Apr 8, 2025

Suite Life: Get the Resort Look and Feel at Home

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BAD CANTINA

Sep 24, 2024

10 Soft, Absorbent Bath Towels That Will Improve Your Bath Routine | 2024 Picks

The article reviews various bath towels, highlighting their features and benefits. Key brands mentioned include Matouk, known for its plush and absorbent towels, and Frontgate, praised for its thick, absorbent, and spa-like towels. Other notable products include Onsen Waffle Bath Towel, Threshold Quick Dry Striped Bath Towel Set, Brooklinen Super-Plush Turkish Cotton Bath Sheet, Parachute Waffle Towel, and Matador NanoDry Packable Bath Towel, each recommended for their unique qualities such as quick drying, softness, and suitability for sensitive skin.
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INSIDEHOOK

May 17, 2023

The 30 Best Graduation Gifts of 2023

So, if you’re running around, trying to think of a celebratory but practical gift to give the grad in your life, we’ve compiled a list of 30 luxurious and practical gift options.
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INSIDER

May 12, 2023

The 4 best bath towels of 2023

The Onsen Bath Towel is a lightweight and resilient waffle-weave option that absorbs water well but doesn't drag or hang heavy like other waffle towels.
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BOB VILA

May 11, 2023

The Best Hand Towels of 2023

With an appealing waffle-weave texture and deep color, the Onsen hand towel performs beautifully and looks trendy. This hand towel is made from strong Supima cotton, which gives it excellent durability and absorbency. The waffle weave allows it to dry quickly as well, so this towel is excellent for busy bathrooms.
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WELL + GOOD

Apr 26, 2023

The 7 Best Bath Towels After Months of Testing

Another pick with a waffle weave, this bath towel from Onsen is lightweight at 470 GSM but it can wick water away from the body with little to no effort. Plus, our reviewer mentioned that it doesn’t take long to dry after use.
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ESQUIRE

Apr 22, 2023

The 7 Best Bath Towels For an At-Home Spa Experience

Sometimes playing by the rules is all you need to do. That's what you get with Onsen's plush bath towel set: Large, absorbent, and soft. There's not much else for us to even say here, the high-end cotton dose all the necessary talking.
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ESQUIRE

Apr 19, 2023

The 2023 Esquire Home Awards

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THE STRATEGIST

Apr 19, 2023

The 17 Very Best Bath Towels From waffle towels to flat-weave Turkish sets, a towel for every kind of obsessive.

For a waffle towel that’s slightly more affordable — and just as absorbent and good-looking — Strategist senior editor Winnie Yang recommends Onsen’s bath towels.
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GEAR PATROL

Mar 25, 2023

Get 20% Off Onsen Towels and Robes During Its Spring Refresh Sale

Inspired by the Japanese onsens (AKA hot springs), this brand of the same name offers both bath towels and robes that provide a simple solution to an age-old problem. You typically use a bathrobe for an extended period, hang it to dry and hope it doesn’t stink by the time laundry day comes around.
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MEN'S HEALTH

Mar 22, 2023

Get 20% Off Onsen Towels and Robes During Its Spring Refresh Sale

Onsen’s bathrobes can’t be beaten — the super soft Supima cotton resists pilling and gets softer with every wash, so you don’t have to throw out your nice robe after a year.
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CNN

Mar 20, 2023

The best sales to shop today: Crocs, EarFun, Universal Standard and more

Unlike typical plush terry options, waffle-knit Onsen towels are super absorbent and quick-drying. Soft yet durable, these towels are perfect to dry off after a shower or bath — and you can confidently reach for one knowing it won’t be wet or musty from its last use.
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DWELL

Mar 13, 2023

Refresh Your Linens, Refresh Your Life

Spring is close at hand. Have you thought about switching out your sheets?
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CNN

Mar 9, 2023

The best bath towels of 2023

One thing that can upgrade your bathing experience immediately? A new towel. That’s why we set out to find the best bath towels on the market, settling on a pool of nine top-reviewed and editor-favorite options to test for ourselves.
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GQ

Feb 10, 2023

The Best Bath Towels to Replace Your Old Moldy Shower Rags

Terrifically soft, quick-drying towels to make your next shower a little more luxe.
Read

MEN'S HEALTH

Feb 7, 2023

The Best Waffle Towels in 2023, Tried by Gear and Shopping Editors

Upgrade your shower game. A GOOD waffle towel is a glorious thing. Combining softness, texture, and woven style, they take the standard towel to new heights. And when you secure a few of the best in the category, your apartment or home can really feel like a luxury hotel.
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Locations

HQ

Onsen Headquarters

New York, New York, New York

Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

Onsen

Primary press contact

Onsen

Press inquiries

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