The story of how OMIC is one that came to be through my father Michel Farah. The name stands for 'Of Mitchell International Cosmetics,' which he coined back in 1987 while living in Thames Ditton, England. It all began with three core products: an antiseptic soap, a dark spot cream, and a hydrating body lotion, which we initially exported to Nigeria. The brand quickly gained traction as Nigerian traders distributed it across Africa and even into Saudi Arabia, where the products were used as barter items during pilgrimages to Hajj.

By 1995, a Miami company reached out to import OMIC to the U.S., but during one of his visits, he found counterfeit versions of our products being sold under our name. We had to take swift legal action to protect the brand, though it nearly collapsed in the process. In 2008, we relaunched OMIC with a renewed focus on skincare for issues like acne, rosacea, and skin discoloration. Over time, we embraced vegan formulations and natural ingredients, with our innovative use of Tranexamic Acid playing a key role in the brand’s success. Despite the challenges, I'm proud of OMIC’s journey and excited for its future.

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