Over 40% of heterosexual and 65% of homosexual relationships begin online. These online matchmakers make up the $5B dating services industry within the United States. Yet, this is nothing compared to the USA's dating experiences market. Gen-Z collectively spent over $11B on dates in 20193, and estimates show that the average American will spend almost the same amount on college as they will on dating in their lifetime, $121k4. As t…