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ATLANTA, GA (April 16th) – NOVA, a scientifically-backed and clinically tried wellness brand, is proud to announce that their product, Breakthrough, recently earned certification from the NSF’s Certified for Sport® program. NSF is a global public health organization that tests and certifies products to help protect athletes and consumers from potentially harmful ingredients and athletic banned substances in dietary supplements.
Breakthrough, NOVA's flagship product, is a revolutionary drink mix combining cutting-edge technology and clinically-tried ingredients. Its unique formulation, designed for women's wellness, harnesses the power of adaptogenic mushrooms, Rhodiola Rosea, and DehydraTech, an internationally patented technology to reduce onset time and increase nutrient absorption.
Achieving NSF-S certification is a monumental accomplishment for NOVA, legitimizing the brand as pioneers in women's wellness. This esteemed certification not only recognizes NOVA’s commitment to quality and safety but also underscores their dedication to empowering women and women in sports with trustworthy, science-backed wellness products.
For NOVA’s customers, this NSF-S certification is more than just a seal; it's a promise of unparalleled quality and transparency. It ensures that every Breakthrough stick pack is exactly as it appears on the label — delivering a meticulously crafted blend that aligns with unwavering commitment to women's health.
Products earning Certified for Sport® certification are tested for 280 athletic banned substances as well as potentially harmful levels of specific contaminants like lead and arsenic. Product formulation, label claims and Good Manufacturing Practice (GMP) compliance are also verified as part of this rigorous supplement certification program.
NSF’s Certified for Sport® program helps athletes and consumers make more knowledgeable decisions when choosing supplements. MLB, NHL and CFL clubs provide and recommend products that are Certified for Sport® and players are urged to use only these certified products. The Certified for Sport® certification is also recommended by the NFL, PGA, LPGA, CCES, CPSDA and Taylor Hooton Foundation as well as many other sports organizations.
“As the founder of NOVA, the attainment of the NSF-S certification for Breakthrough is a momentous leap in our journey. This isn't just a certification; it's a beacon of trust and an emblem of our relentless pursuit of excellence” said CEO and Founder of NOVA, Kathryn Robinson. “I'm thrilled about this achievement and the empowerment it brings to every woman who chooses Breakthrough. It's more than a product; it's a partner in every woman's quest for triumph and well-being.”
With certification, NOVA’s Breakthrough is included in NSF’s online listing of certified products and on the Certified for Sport® app. The app features enhanced search capabilities, side-by-side product comparisons and a UPC barcode scanner to find Certified for Sport® supplements.
“NSF welcomes Breakthrough to the Certified for Sport® program,” said David Trosin, Managing Director, Health Sciences Certification at NSF. “NSF is committed to protecting and improving human health worldwide. By meeting our rigorous Certified for Sport® requirements, NOVA is demonstrating its commitment to clean sport as well as quality, safety and good manufacturing processes.”
Learn more about NOVA’s Breakthrough and Certified for Sport® Program.
About NOVA:
Founded in 2022, NOVA was created to uplift women through scientifically-backed and clinically tried adaptogenic mushroom products. NOVA is founded by Kathryn Robinson, whose journey began with a lifetime of a deep-seated yearning to support and celebrate women. NOVA’s products are clinically-tried and feature scientifically-proven ingredients and technology such as PeakO2, an adaptogenic mushroom blend, Rhodiolife for physical recovery and mental stressors and DehydraTech, an internationally patented technology to reduce onset time and increase nutrient absorption. At the core of NOVA's ethos lies a commitment to excellence, innovation and challenging the status quo, placing the company at the forefront of the women’s wellness revolution.
About NSF:
NSF is an independent, global organization that facilitates standards development, and tests and certifies products for the food, water, health sciences and consumer goods industries to minimize adverse health effects and protect the environment. Founded in 1944, NSF is committed to protecting human health and safety worldwide. With operations in 180 countries, NSF is a Pan American Health Organization/World Health Organization Collaborating Center on Food Safety, Water Quality and Indoor Environment.
NSF’s health sciences services include training and education, consulting, clinical research, regulatory guidance, corporate compliance and, separately, auditing, GMP and GLP analytical testing, DNA testing, certification and R&D for the pharma biotech, medical device and dietary supplement industries throughout the product lifecycle.
NOVA emerges as a pioneering force in the realm of women's holistic wellness.
This innovative company crafts more than just scientifically-backed products; it creates experiences that deeply resonate with the essence of womanhood for all women. NOVA is a genuine and authentic celebration of women in their entirety. Championing every element of a woman's journey, NOVA equips them with innovative products and a community to design and realize their unique purpose. At the core of NOVA's ethos lies a commitment to excellence, innovation and challenging the status quo, placing the company at the forefront of the wellness revolution.
NOVA's products are meticulously designed to cater to the multifaceted needs of diverse women, each blending empowerment, science, and integrity. Steadfast in breaking barriers, it strives to redefine and create new standards that authentically represent women's experiences, endurance, achievements, and transformations because women are as diverse and multi-dimensional as the universe.
Women define their own wellness journeys with NOVA.
NOVA is driven by the philosophy that every woman embodies authentic strength, resilience, and grace - those elements that make them who they are - and is dedicated to championing their journey toward holistic well-being by giving them the power to choose what is best for their bodies and lives. The company enlightens and empowers women to take charge of their wellness and life's journeys through an unwavering commitment to transparency. This transparency permeates every facet of the company, from the intricate details of product manufacturing to the founder's personal narrative. NOVA is a new path in the wellness industry, advocating for informed choices and a deeper understanding of one’s wellness journey.
Women will change the world.
At NOVA, there is an active commitment to transforming the status quo, focusing on integrating social justice and human rights into the company's core mission. This steadfast dedication drives NOVA to create an environment that empowers women to embrace their true selves, fostering mental wellness and shaping a world where equity and justice are tangible realities for all women. NOVA claims a society where thriving diversity and love are universal, cultivating a vibrant and multi-faceted tapestry of human experience and societal contributions.