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Noodle & Boo
Redefining Luxury for Modern Families
Overview
| Date Established | 01/2003 |
| Founder | Christine Burger |
| Industries |
Health & Wellness
E-commerce & Retail
Nonprofit & Social Impact
Beauty
Home
Parenting & Kids
|
| Website | https://www.noodleandboo.com/ |
| Social |
|
About
Noodle & Boo is redefining luxury for modern families with prestige skincare, bath, home, and laundry care designed for everyday life. Known for efficacious products that leave skin nourished, healthy, and protected, Noodle & Boo brings elevated care to babies, mothers, and the whole family through thoughtfully developed formulas for delicate, sensitive, and eczema-prone skin.
Each formula is made with mild, skin-compatible ingredients, pharmaceutical-grade components, and carefully selected plant-based actives. All products are hypoallergenic, dermatologist and pediatrician tested, and made in the USA in FDA-approved pharmaceutical environments to ensure exceptional quality, safety, and integrity. With both signature-fragranced and fragrance-free options, Noodle & Boo gives families elevated care tailored to their skin and preferences.
Noodle & Boo offers a complete head-to-toe assortment across Baby, Mama, Home, and Laundry, making it one of the only prestige family care brands designed to support the entire household. From baby skincare and maternity essentials to premium laundry care, the brand combines trusted performance with luxurious textures, refined fragrances, and a gentle sensorial experience families love.
Noodle & Boo is available across the U.S. at Nordstrom, Bloomingdale’s, Dillard’s, Von Maur, Target, Amazon, and more than 3,000 specialty retailers, hospitals, pharmacies, and amenity programs at 4- and 5-star hotels including Four Seasons, Ritz-Carlton, and Montage. The brand is also expanding its premium laundry care presence with Walmart, bringing its affordable luxury approach to even more modern families.
Founded with a strong commitment to helping children in need, Noodle & Boo proudly supports The Grace Foundation, an independent nonprofit dedicated to ensuring every child has the care, resources, and opportunities they deserve so that no child feels forgotten.
Founding Story
Before Noodle & Boo was a skincare brand, it was a personal mission.
After nine years of trying to start a family, founder Christine Burger experienced the greatest joy of her life with the birth of her first son, Andrew. In those early days at home, as she rocked him to sleep, she found herself thinking about children born into circumstances where no one had the means, ability, or support to advocate for them.
That moment led Christine to write a personal mission statement that would later shape the foundation of the company:
“To bridge the gap for children who don’t have parents who can fight for them.”
Years later, after leaving her career as a software executive and becoming a mother of two, Christine became deeply focused on skincare for sensitive children. Her son Andrew suffered from severe eczema, and Matthew had highly reactive skin. At the time, baby skincare products often fell into two categories: clinical products that could feel harsh, or natural products that lacked meaningful efficacy.
Christine saw an opportunity to create a new category in baby skincare: best-in-class products for sensitive and eczema-prone skin that combined science-backed ingredients with natural actives. Her vision was to create products with the efficacy and trust of advanced skincare while remaining exceptionally gentle and safe for babies and children.
After two years of development and testing, Noodle & Boo was born. The company was named after her sons’ nicknames: Andrew was “Noodle” and Matthew was “Boo.”
From the beginning, Noodle & Boo was built around both product excellence and purpose. For more than 20 years, the company has supported nonprofit organizations focused on children’s initiatives. That long-standing commitment eventually led to the creation of The Grace Foundation, dedicated to supporting children in foster care.
Today, Noodle & Boo remains a founder-led brand built at the intersection of science, sensitivity, and social impact, with a mission rooted in caring for vulnerable children and creating exceptional products for families.
Products
Fragrance Free Ultra-Safe Baby Laundry Detergent
$24.00
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Ultra-Safe Laundry Detergent
$24.00
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Ultra-Soft Baby Fabric Conditioner
$24.00
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Ultra-Strong Stain Remover
$10.00
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Ultra-Bright Bleach Alternative
$16.00
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Ultra-Fresh Linen Mist
$15.00
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Fragrance Free Newborn 2-in-1 Hair & Body Wash
$20.00
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Newborn 2-in-1 Hair & Body Wash
$16.00
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Super Soft Baby Lotion
$16.00
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Fragrance Free Super Soft Baby Lotion
$20.00
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Ultimate Baby Ointment
$10.00
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Soothing Baby Body Wash
$14.00
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Kinder 3-In-1 Shampoo, Conditioner & Body Wash
$20.00
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Fragrance Free Extra Gentle Baby Shampoo
$18.00
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Conditioning Hair Polish
$14.00
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Nourishing Cream Rinse
$20.00
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Extra Gentle Baby Shampoo
$14.00
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Fragrance Free Soothing Baby Body Wash
$17.99
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The Best Diaper Rash Ointment
$10.00
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Fragrance Free Ultimate Baby Cleansing Cloths
$9.00
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Ultimate Baby Cleansing Cloths
$9.00
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Baby Balm
$12.00
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Delicate Baby Powder
$14.00
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Bouncing Baby Bubbles
$18.00
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Sweetly Clean - Travel Size
$12.00
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Baby Bath & Massage Gift Set
$24.00
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Starter Baby Gift Set
$40.00
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Newborn Gift Set
$30.00
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Boodles New Sibling Plush & Book Gift Set
$38.95
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What does a family look like?
$12.95
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Your Buddy Boodles Plush
$26.00
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Baby Bath & Massage Fragrance Free Gift Set
$24.00
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Bundle of Joy - Travel Size
$12.00
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Perfect Diaper Duo
$22.00
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Essential Baby Care Kit - Travel Size
$18.00
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Postpartum Oil
$28.00
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Elasticity Oil
$28.00
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Restorative Leg & Foot Balm
$18.00
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Perfecting Crème
$38.00
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New Mama Recovery Kit - 4th Trimester
$52.00
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Prenatal Starter Kit
$52.00
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Christine Burger is the Founder & CEO of Noodle & Boo, the luxury baby skincare, maternity, and premium laundry care brand trusted by families seeking elevated, safety-first essentials for babies, mothers, and the home. Since founding the company in 2003, Christine has built Noodle & Boo into a category leader known for formulas developed by chemists, dermatologist-tested products, clean ingredient standards, product excellence, and a refined approach to everyday family care.
Made in the USA and carried by luxury retailers, Noodle & Boo has become a respected lifestyle brand recognized for its gentle, effective products and distinctive sense of warmth, beauty, and trust. The brand has been embraced by discerning parents, celebrity families, and hospital partners, reinforcing its reputation as a premium choice for newborns, mothers, and families.
Christine is also a children's author and the creator of the Your Buddy Boodles book collection, a series of illustrated stories designed to help young children and families navigate friendship, adoption, new siblings, family diversity, kindness, and belonging through warm, reassuring storytelling.
She is also the Founder and President of The Grace Foundation, a nonprofit organization dedicated to improving outcomes for foster youth. The Foundation develops sustainable programs that provide vulnerable children with essential resources, educational opportunities, and pathways to brighter futures, while bringing together leaders who share a commitment to creating lasting change.
Her professional background includes executive leadership roles at BEA Systems, Inc., where she integrated the WebLogic acquisition, served as Vice President of Business Operations, and ultimately Chief of Staff, aligning corporate priorities and building scalable operations to support rapid growth. Earlier in her career, she was Director of Organizational Development at Informix, Inc., where she led change management initiatives to rebuild organizational trust and culture following a leadership transition.
Christine holds a BA in Communication Studies from California State University, Sacramento, and a Master's degree from San Jose State University. Passionate about mentorship and empowering the next generation of women leaders, she is widely recognized for blending business acumen with purpose, building sustainable enterprises that deliver commercial success, consumer trust, and meaningful social impact.
Short Version
Christine Burger is the Founder & CEO of Noodle & Boo, a luxury baby skincare, maternity, and premium laundry care brand known for formulas developed by chemists, dermatologist-tested products, clean ingredient standards, and safety-first essentials for families. Since 2005, she has built Noodle & Boo into a respected lifestyle brand made in the USA, carried by luxury retailers, and trusted by parents, celebrity families, and hospital partners.
Christine is also a children's author and the creator of the Your Buddy Boodles book collection, which helps children and families explore friendship, adoption, new siblings, family diversity, kindness, and belonging through warm, reassuring storytelling.
She is also the Founder and President of The Grace Foundation, which creates sustainable programs to improve outcomes for foster youth by providing critical resources, educational opportunities, and pathways to brighter futures.
Previously, Christine held executive leadership roles at BEA Systems, Inc. and Informix, Inc. Passionate about mentorship and empowering the next generation of women leaders, she is recognized for building enterprises that deliver commercial success, consumer trust, and meaningful social impact.
Press Hook Snapshot
- Founder of a luxury baby, maternity, and family care brand
- Formulas developed by chemists, dermatologist-tested products, and clean ingredient standards
- Made in the USA
- Products carried by luxury retailers
- Trusted by parents, celebrity families, and hospital partners
- Children's author and creator of the Your Buddy Boodles book collection
- Books address friendship, adoption, new siblings, family diversity, kindness, and belonging
- Founder of The Grace Foundation, supporting foster youth
- Former Silicon Valley executive with deep operational leadership experience
Retailers
Amazon
Bloomingdale's
Nordstrom
Target
Dillards
Von Maur
Walmart
Costco
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Gallery
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