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Overview

Founder EJ Kim and Marina Pen co-founders
Headquarters New York
Industries
Health & Wellness
E-commerce & Retail
Website https://nnabilife.com
Press Contact Marina Pen
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About

NNABI is a pioneer in perimenopausal care, offering targeted, natural support through meticulously crafted supplements for perimenopause. NNABI's approach is rooted in functional medicine, aiming to restore harmony across 5 key health areas affected by the unpredictable hormonal fluctuations that occur in perimenopause. 

NNABI means butterfly in Korean —a symbol of love, hope, beauty, transformation and new beginnings. This name reflects their mission: to support women as they navigate the significant changes of perimenopause. Like a butterfly emerging from its chrysalis, they see this life stage as an opportunity for women to emerge stronger and more vibrant, transforming a potentially confusing time into a period of empowerment and renewed vitality.

NNABI specifically focuses on perimenopause as a unique and significant period of a woman's life and they do it through three core pillars 1) credible knowledge and education, 2) supportive community and 3) doctor-formulated, natural solutions that are crafted to address the nuanced needs of this specific phase.


Their flagship products Peri Essential 5™ and Peri Essential 5™ CBD are doctor-formulated, award winning herbal supplements meticulously crafted specifically for Perimenopause.

Both formulations contain the same 6 high-quality herbs and adaptogens, for Peri Essential 5™ CBD, we added broad-spectrum CBD (0% THC) to provide an “extra zen” effect for those women that are looking for additional support to help with sleep, anxiety and mood swings.

NNABI Peri Essential 5™ and Peri Essential 5™ CBD are designed to address the holistic needs of perimenopausal women. It’s not just about managing symptoms but enhancing overall well-being. Women using these products report feeling revitalized, with noticeable improvements in sleep, energy, mental clarity and emotional health.  


Their supplements are crafted with the expertise of leading health professionals, including an OBGYN, naturopathic doctor, herbalist, functional medicine doctors and a pharmacist , ensuring formulations are scientifically sound and effective. These experts played a crucial role in the product development, combining clinical experience with the latest research to create formulations that truly address the symptoms of perimenopause. Their involvement guarantees that products meet high standards of efficacy and safety, and they are still very much part of NNABI's journey and advisory. 


Also their formulation and manufactured products are third party tested front and back end to ensure we provide the highest quality product available.

Founding Story

NNABI was born from a shared journey and a profound need for change. Co-founders Marina Pen and EJ Kim both experienced the challenges of hormonal imbalances and the lack of effective, natural solutions they navigated their perimenopausal years. Marina, with her background in creative brand strategy, and EJ, transitioning from finance to marketing, combined their professional expertise and personal experiences to address this significant gap in women’s health.

Driven by their own struggles and a deep desire to empower other women, Marina and EJ embarked on a mission to create NNABI. Bootstrapped from the beginning, they poured their savings and dedication into building a brand that offers holistic, doctor formulated, science-backed solutions for perimenopause. NNABI’s flagship product, Peri Essential 5™, is a testament to their commitment to providing high-quality, natural and effective support for women navigating this transformative phase. With a focus on education, community, and sustainability, NNABI aims to redefine the perimenopause experience, ensuring women feel supported, informed, and empowered every step of the way.

Products

PERI ESSENTIAL 5™
PERI ESSENTIAL 5™ $99.00
PERI ESSENTIAL 5™ CBD
PERI ESSENTIAL 5™ CBD $125.00

Team Bios

Dr. Gabrielle Francis has been practicing natural medicine for more than thirty-five years. She is a Naturopathic Doctor, Chiropractor, Acupuncturist, and Licensed Massage therapist. Gabrielle practices in New York City as The Herban AlchemistShe also operates Backstage Alternativewhich is her natural medicine road show that provides chiropractic, massage, acupuncture, nutrition and herbal remedies to performing artists on tour.

  • As a holistic physician, Dr. Francis believes in the healing powers of nature. She follows the principles of Naturopathic Medicine, Functional Medicine, Chiropractic, and Traditional Chinese Medicine, all of which place emphasis on treating the individual and finding the cause of disease, not merely treating symptoms.
  • By restricting the size of her practice, she is able to devote more time to customized treatment, long-term education, and health maintenance to each individual patient. She believes “It is better to know the patient that has the disease than the disease a patient has.”
  • In her practice, Dr. Francis adheres to the Philosophy and Principles of Naturopathic Medicine:
  1. The Healing Power of Nature
  2. Identify and Treat the Cause
  3. First Do No Harm
  4. Doctor as Teacher
  5. Treat the Whole Person
  6. Prevention
  • Gabrielle is the author of The Rockstar Remedy: A rock ‘n’ roll doctor’s prescription for living a long, healthy life”. As a holistic doctor to many of the music world’s elite, she has helped some of the biggest names in rock look and feel great, despite an exhausting lifestyle that both demands discipline and welcomes indulgence. In her best-selling book, she uses the platform of Rock ‘n’ Roll to carry the torch, showing music fans and party lovers around the world that it is possible to maintain a high-octane enjoyable lifestyle—and be healthy too.
  • Gabrielle and her husband are Founders of Moroccan Elixir, a Beauty Brand that works with Women’s Co-Operatives in Morocco to produce high quality organic cosmetic products. Truly Beauty Beyond Borders!
  • Dr. Francis is a Medical Expert and Advisor for Love Wellness, Women’s Health Products.
  • Dr. Francs is a Medical Advisor and Expert for Veracity Selfcare, A Skincare Brand that promotes Skin Health and Hormone Balancing. 


Originally from Argentina, Marina Pen has been living in New York for the past 10 years. She is married and a proud mom of two boys, aged 6 and 3. With a professional background in marketing and advertising, Marina has over 20 years of experience crafting creative strategies for Fortune 500 companies.

Five years ago, Marina started experiencing night sweats, anxiety, and mood swings. Initially, she attributed these symptoms to stress and fatigue, thinking she wasn’t managing her life well. After extensive research, she discovered that she was going through perimenopause—a revelation that came as a shock. Unaware that perimenopause even existed, Marina felt blindsided and alone, having received no prior warning.

From these struggles, along with those of her friend and co-founder EJ Kim, NNABI was born. NNABI is more than just its products; it's about reshaping the perimenopause narrative and building a sisterhood they like to call "Peri Babes." The brand is dedicated to educating, empowering, and celebrating the strength of peri women everywhere.


I am a naturopathic physician. I practice family medicine with a focus on women's health. Areas of interest include: bio-identical hormones, nutrition, homeopathy (including biotherapeutic drainage), botanicals, diet and lifestyle counseling. I also have a great interest in complimentary cancer care.


Naturopathic physicians are trained in the art and science of natural healthcare at accredited medical colleges. Naturopathic medicine is a complementary and alternative medicine which emphasizes the body's intrinsic ability to heal and maintain itself. Our philosophies are:

First, do no harm

Recognize, respect and promote the healing power of nature

Identify and remove the causes of illness

Educate patients and encourage self-responsibility for health

Treat the whole person

PREVENTION!


Specialties: An understanding of hormones and how they interact. The ability to interpret salivary hormone levels and prescribe bio-identical hormones based on patient's needs. Also able to support patients with herbs, nutraceuticals, homeopathy, and with diet and lifestyle counseling.

EJ Kim was born and raised in Daejeon, South Korea. At the age of 15, she persuaded her parents to send her to the United States to learn English and become an international businesswoman. Moving to a different continent alone at a young age, EJ quickly learned self-reliance and independence, seizing every opportunity to pursue her dreams.

Beginning her career in finance, EJ soon realized her passion lay elsewhere. Desiring a more dynamic field, she transitioned to marketing, joining an advertising agency. This marked her entry into the creative business, where she flourished as a business and brand strategist. With expertise in utilizing research to uncover insights shaping business and brand strategy, she has spent almost two decades serving clients across diverse industries, finding the connection between business offerings and consumer demands through research, data, and strategic insights.

EJ's journey with NNABI evolved through trial and error over time, driven by her personal struggles with hormonal imbalances. In her thirties, while grappling with fertility issues and the symptoms of PCOS, she sought relief from the discomfort through various medical procedures. Dissatisfied with the invasive and costly treatments, she embarked on a quest for a gentler, natural solution to alleviate her symptoms and support women facing similar challenges. Her curiosity and passion fueled extensive research, leading her to a profound understanding of women's complex hormonal journey, beyond just menstruation, into the realm of perimenopause and she found herself in perimenopause. 

Realizing the overlooked needs of women in perimenopause, EJ joined forces with Marina, her co-founder, to establish NNABI. Their mission: to revolutionize how women experience perimenopause. NNABI believes that supporting women in perimenopause is not only crucial for women's healthcare but also vital for societal health and prosperity.


Background

  • 20 + years in Medicine and Women’s Health
  • Bachelors of Science in Electrical engineering from Cornell University, Medical Doctorate from Temple University School of Medicine, Obstetrics and Gynecology residency from University of Miami/Jackson Memorial Hospital, Fellowship in Urogynecology and Reconstructive Pelvic Surgery from Louisiana State University Health Sciences Center,
  • Fellowship training in Integrative Medicine from Andrew Weil Center for Integrative Medicine, training and certification in Japanese acupuncture.
  • Triple board certified in Obstetrics and Gynecology, Urogynecology and Integrative Medicine

Experience

  • Philanthropic work in obstetrical fistula, urogynecologic surgery and gynecology in Cameroon, Niger, Kenya, Rwanda, and Jamaica. 
  • Former board member and team leader for the International Organization of Women and Development 


Currently:

  • Associate Professor, section chief of Female Pelvic Medicine and Reconstructive Surgery at Thomas Jefferson University Hospital and co-director of the Jefferson Comprehensive Urogynecology and Female Pelvic Medicine program. 
  • President and co-founder of Medicine In Action, a non-profit organization that continues to enhance women and children’s health in Jamaica since 2005. 
  • Honorary consultant for the University of West Indies in Kingston, Jamaica where she teaches residents, faculty and students and continues to lead Female Pelvic Medicine and Reconstructive Surgery (Urogynecology) surgical missions every March and November.
  • First urogynecologist appointed to American Board of Integrative Medicine Written Board Committee


Background

  • +20 years in holistic medicine
  • Her training includes Nutritional Biochemistry at Cornell University, Touro University College of Osteopathic Medicine in California, Medical Acupuncture at Harvard University, and research at Columbia University, Center for Complementary and Alternative Medicine in Women’s Health.


Experience

  • Founder of seven bicoastal integrative cannabis medicine clinics in California, New York, and Connecticut.
  • Author of Cannabis and CBD for Health and Wellness.



Currently:

  • Vice Chair for the Cannabis Advisory Board for the New York State Office of Cannabis Management 
  • Professor at New York University and Syracuse University teaching Cannabis Health and Science
  • Chair of Health , Safety and Research Committee for OCM.
  • CMO Leafwell


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