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Date Established 04/2021
Founder Necole Kane
Health & Wellness
E-commerce & Retail
Press Contact My Happy Flo PR


My Happy Flo is a vitamin and supplement brand founded by black women with a mission to revolutionize the relationship women have with their periods.

Since 2021, our plant based products have helped thousands of women achieve pain-free periods through holistic supplements that prioritize healthier hormones. In a market saturated with sugar-filled gummies, synthetic hormones, and products containing hormone-disrupting preservatives, our products skips the fillers and is formulated with all-natural ingredients that not only alleviate period pain and PMS symptoms but also address hormonal imbalances. This approach helps reduce the risks of conditions such as fibroids, PCOS, endometriosis, and infertility in women of reproductive age.

My Happy Flo is not just a product; it's a movement dedicated to addressing the unique hormonal and menstrual health needs of melanated women. This demographic, through exposures to endocrine disrupting products and higher levels of estrogen, faces an increased risk for conditions like fibroids and are 2-3 times more likely to experience period trauma due to deficiencies in crucial nutrients like magnesium, iron, and Vitamin D3. Our meticulously curated supplements feature research-backed ingredients aimed at supporting hormone balance, providing a holistic, hormone-free approach to achieving pain-free and symptom-free periods.

In a market where black and brown women's unique health needs are frequently overlooked, My Happy Flo shines as a beacon of empowerment. For too long, women have silently endured discomfort and told that painful periods were the norm. We are here to challenge that narrative and prove that pain-free periods are not only possible but a right every woman deserves!

Founding Story

Necole Kane, a former celebrity blogger turned women's health advocate, journey to launching My Happy Flo was inspired by the untimely deaths of her parents at ages 41 and 42 from preventable illnesses. Confronting the harsh reality of losing both parents and numerous female family members by the age of 35, Necole turned inward to assess her own health and habits. Fascinated by the healing potential of whole foods and vitamins, she began studying holistic nutrition and hormone health.

During her research, she discovered the startling statistic that approximately 80% of women live with hormonal imbalances that could lead to serious complications like fibroids, PCOS, endometriosis, breast cancer, and estrogen-induced cancers, Necole was particularly alarmed by the heightened risks faced by Black women. Discovering that Black women were 2 to 3 times more likely to be diagnosed with fibroids and experienced severe menstrual symptoms, she established that painful, prolonged, and heavy periods served as the body's check engine light and were the first signs of hormonal imbalances. This revelation highlighted a silent epidemic, and Necole, disheartened by the limited options available – birth control, painkillers with potential long-term side effects, or invasive surgeries like hysterectomy – recognized the urgent need for a holistic solution that addressed the root cause.

In 2021, Necole launched My Happy Flo, a holistic product addressing nutritional gaps, promoting hormonal balance, and reducing the risk factors associated with reproductive health complications caused by estrogen dominance. Drawing on her strength and tenacity as a media mogul, Necole has become a driving force in a movement where women take charge of their wellness, advocating for their health. My Happy Flo, crafted for better periods, not only provides access to holistic solutions but also emphasizes education, awareness, and the creation of safe spaces for women to discuss taboo topics related to their menstrual cycles. The brand empowers the community with resources to become the CEO of their menstrual health.


A Better Period
A Better Period $43.99

Team Bios

Necole Headshoot 2.jpg

Necole Kane

Founder, My Happy Flo

see bio

If there’s one thing Necole Kane knows, it’s just how lethal generational secrets about women’s reproductive health can be, especially for Black women. As a women’s health advocate and the founder of My Happy Flo, Necole is changing that narrative by providing women of color with holistic solutions for hormonal imbalances as well as educational content to help lower their risk of period pain, fibroids, endometriosis, breast cancer and other reproductive health conditions caused by estrogen dominance. 

Necole’s diverse talents have led her on a riveting career journey as a media mogul and serial entrepreneur who has worn several hats. Her claim to Internet fame began as the voice behind the top black celebrity news sites in the world which garnered over 20 million pageviews a month.. She later launched one of the leading women’s lifestyle and empowerment platforms for women of color which was acquired by Hollywood producer Will Packer in 2017.

She is continuing her advocacy for women of color with My Happy Flo. The all-natural, plant-based supplement supports hormonal balance, and helps relieve women of painful periods and unpleasant PMS symptoms for a happier, healthier time of the month. My Happy Flo is backed by Necole’s unwavering passion for women’s health and fueled by her quest to break the generational cycle of early deaths in her family due to health complications. 

An in-demand speaker and interview guest, Necole has been honored as The Root 100 Top Influential Black Americans, Ebony’s Power 100, and  featured in Forbes, CNN/HLN, Huffington Post Live, Essence, USA Today’s Modern Woman and Cosmopolitan, as well as  several top-ranked podcasts and shows. Her passion lies in entrepreneurship as well as discussions around un-normalizing painful periods,  feminine health, and holistic remedies for reproductive conditions caused by hormonal imbalance.


Glamour Magazine - Mar 28, 2024 Glamour 100: The Best Stuff To Buy, All Women Owned "My Happy Flo made the second annual editor-curated shopping list that highlights 100 great things to buy now, all from women-owned brands across fashion, beauty, home, and wellness."
Global Grind - Feb 01, 2024 Celebrate Black History With 10 Black-Owned Wellness Brands
Black Enterprise - Feb 11, 2023 10 Non-Traditional Black Owned Valentine's Day Gifts That Every Woman Needs "Looking for some non-traditional Black-owned V-Day gifts? Friends, forget the roses and chocolate, these are the gifts she really wants:"
Black Enterprise - Oct 22, 2022 Media Mogul Necole Kane Exits xoNecole To Scale My Happy Flo Brand "Former Celebrity Blogger and Media Mogul, Necole Kane, is stepping down from the helm of her highly successful xoNecole brand to focus on her new wellness brand, My Happy Flo."
Yahoo Life - Oct 22, 2022 Why Having A Period Ritual Is The Ultimate Form Of Self-Care ""I did not have a great relationship with my body because of my period pain. So, when I first launched My Happy Flo, I was trying to run with the idea of us wanting women to love their periods. ""
BlogHer - Oct 20, 2022 My Happy Flo Founder Is Changing How We View Menstrual Health "After spending years overworking, skipping meals, forgetting to prioritize self-care, and suffering from debilitating periods, Necole Kane, known as a very successful celebrity blogger and media mogul, decided it was time to make a change."
Kansas City Star - Jul 22, 2022 Keep Your Lady Feeling Her Best With These Feminine Products "Our body is our temple, and to keep it feeling its best, it’s pivotal that we prioritize our vaginal and uterine health. If you’ve been searching for some amazing, and trust-worthy, products to keep your lady feeling – and even looking – her best, then look no further."
The Root - Apr 01, 2022 Necole Kane Wants Women To Have A Better Relationship With Their Periods "My Happy Flo helps to balance a woman's hormones, leaving her with less painful periods"
Black Love - Nov 05, 2021 Necole Kane Is Helping Women Have Healthy Periods and Fight Fibroid Pain "Necole Kane wears many hats. CEO/founder of media platform xoNecole, former celebrity gossip blogger, bodybuilder, and now founder of My Happy Flo, a supplement helping women have healthier periods and create hormone balance. How did she go from creating a media site to making her mark in the vitamin industry?"



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