MOWI Expands Ready-To-Cook Salmon Line with New Lightly Smoked Variety in the U.S.: A Gourmet Delight for Effortless Cooking
MOWI SalmonMar 12, 2025
Miami, FL (March 12, 2025) — The MOWI Salmon brand is expanding its ready-to-cook seafood offerings in the U.S. with the launch of MOWI Atlantic Salmon Lightly Smoked Portions. After a successful soft launch in late 2024, this gourmet smoked salmon variety is rolling out to additional regional markets this year, offering consumers an easy, flavorful, and high-protein meal option that fits into a healthy lifestyle.
With a delicate balance of smoky richness and fresh Atlantic salmon flavor, these pre-cut portions are designed for convenience and versatility. Whether oven-baked, pan-seared, or grilled, MOWI’s lightly smoked salmon ensures a quick, restaurant-quality meal in minutes, making it an ideal choice for busy home cooks, seafood lovers, and health-conscious consumers.
A Carefully Crafted, Premium Smoking Process
MOWI’s lightly smoked Atlantic salmon undergoes an expert smoking process to create its signature rich yet subtle smoky flavor. Each fillet is dry brined with a light coating of salt, a traditional method that enhances flavor and ensures a moist, flaky texture. The salmon is then slowly smoked over a proprietary blend of maple, oak, cherry, and apple woods, resulting in a naturally enhanced, smoky-sweet taste without artificial additives. While the salmon undergoes a special light smoking method, it is not fully cooked. Instead, it is given a light flavor and aroma. This product offers a Ready-To-Cook experience.
Key Product Features:
Lightly Smoked for a Gourmet Taste – Premium hardwood smoking delivers a delicate smoky essence that complements the fresh, mild flavor of Atlantic salmon.
Ready to Cook, No Extra Prep Needed – Pre-portioned fillets allow for effortless meal preparation—just bake, pan-sear, or grill for a quick, delicious dinner.
Flaky, Moist Texture – Expertly prepared for a tender, juicy bite, making it a perfect choice for seafood lovers.
High in Protein & Omega-3s – A nutrient-rich option packed with essential omega-3 fatty acids, supporting heart and brain health.
Versatile for Any Meal – Great for quick weeknight meals, meal prep, or entertaining, these fillets provide a restaurant-quality seafood experience at home.
Must Be Cooked Before Eating – For food safety, this product is not intended for raw consumption.
What MOWI Experts Say
“Our new MOWI Atlantic Salmon Lightly Smoked Portions offer a gourmet seafood experience that’s easy to prepare and packed with flavor,” said Diana Dumet, Senior Director of Marketing & Category at Mowi CP of Americas. “With high-quality salmon and a perfectly balanced smoky taste, we’re excited to bring this convenient, nutritious, and delicious product to more U.S. households.”
Where to Buy MOWI Lightly Smoked Salmon Portions
MOWI Atlantic Salmon Lightly Smoked Portions are now available for purchase online at Target.com providing U.S. shoppers with a convenient way to buy high-quality smoked salmon online. Availability may vary by location.
About Mowi
Mowi, a Norwegian company with a legacy dating back to 1964, consistently delivers healthy and delicious seafood. As a leading aquaculture company, Mowi partners with the ocean to produce nutritious, high-quality seafood while maintaining a strong commitment to sustainability. Fulfilling a significant portion of the global demand for farm-raised Atlantic salmon, Mowi strives to minimize the environmental impact of seafood production by working with responsible farmers worldwide. With operations in 25 countries and over 14,000 employees, Mowi is dedicated to preserving the ocean and contributing to feeding a growing world population.
Mowi has earned the distinction of being ranked as the world's most sustainable protein producer for four consecutive years by the FAIRR Initiative. The Coller FAIRR Protein Producer Index evaluates the world's 60 largest publicly listed animal protein producers based on ten environmental, social, and governance criteria, including GHG emissions, deforestation, antibiotic usage, and working conditions.
At MOWI, we work with the ocean to produce nutritious, delicious and supreme-quality seafood. We fulfill one fifth of global demand for farm-raised Atlantic salmon and are constantly driven by innovation and the desire to achieve the high standards in the industry. We Care about the entire process from sea to fork of Salmon and to bring the Goodness of MOWI® to the home of consumers.
At MOWI, we are dedicated to delivering the freshest, highest-quality salmon to our customers, ensuring every meal is a delicious and healthy experience. We take pride in our commitment to excellence, from our rigorous standards in fish care to our innovative methods in bringing the best seafood to your table. Our mission is to lead the industry in providing premium salmon that meets the highest standards of taste and quality.
Mar 12, 2025
