Miami, FL (March 12, 2025) — The MOWI Salmon brand is expanding its ready-to-cook seafood offerings in the U.S. with the launch of MOWI Atlantic Salmon Lightly Smoked Portions. After a successful soft launch in late 2024, this gourmet smoked salmon variety is rolling out to additional regional markets this year, offering consumers an easy, flavorful, and high-protein meal option that fits into a healthy lifestyle.

With a delicate ba…

Miami, FL – March 10, 2025 – Mowi CP of Americas is excited to announce its prominent participation at the Seafood Expo North America (SENA) 2025, the largest seafood trade event in the region. The event will be held at the Boston Convention and Exhibition Center from March 16–18, 2025.

This year, Mowi’s expansive 1,500+ square-foot booth (#217) will be a major attraction, showcasing the company’s commitment to the seafood category,…

Miami, FL – February 26, 2025 – MOWI Salmon, introduces new initiatives for 2025, focusing on consumer education and culinary innovation. Building on its successful consumer-focused strategy, MOWI Salmon continues to raise awareness about responsibly farmed Atlantic salmon.

Building on Success: MOWI Salmon’s Ongoing Commitment to Consumer Education

Since launching its consumer-focused strategy, MOWI Salmon has cemented its reputation…

Miami, FL – February 28, 2025 – The MOWI Brand celebrates its fifth anniversary, marking significant growth in U.S. retail, national online grocery presence, and innovation. As a leader in the American seafood industry, MOWI offers a variety of pre-packed, farm-raised Atlantic salmon for households to enjoy.

Since launching in the United States, in 2020 MOWI has become an integral part of the MOWI USA portfolio. The company currentl…

Miami, FL (February 7, 2025 ) - This Super Bowl Sunday, MOWI Salmon is revolutionizing game day snacking with a fresh video campaign and innovative recipes, showing how nutrient-rich salmon can be just as fun and flavorful as traditional game-day favorites.

MOWI Salmon's high-energy video campaign brings the excitement of football to the kitchen, pairing iconic game moments with mouthwatering salmon dishes. From crispy salmon bites …