St. Louis, Missouri, January 10, 2023 – Indie fragrance label favorite, MOODEAUX, unveils its new IntenScenualTM Fine Fragrance Collection. The first product housed within this new line features the brand’s most-requested item: its award-winning debut scent “Worthy” in a 50mL Eau de Parfum format, launching on MOODEAUX.com today and with Credo Beauty in January 2023.

The NEW! IntenScenualTM Fine Fragrance Collection expands MOODEAUX's notable mission of enhancing how people practice self-care through self-expression, with luxury perfume as their medium of choice. “These artistic blends are equally intentional and intense, highlighting both our sense of smell and scent's distinct ability to promote mindfulness plus influence mood,” MOODEAUX founder and CEO Brianna Arps says.

Worthy IntenScenualTM Eau de Parfum ($98 USD) was designed to be paired with MOODEAUX’s best-selling Worthy SuperCharged SkinScentTM ($32 USD) — the ultimate fragrance primer powered by plant-based ingredients to help lock in moisture and maximize wear. It is also created with less alcohol to minimize the drying effect on sensitive skin and 30% fragrance oil for peak longevity. Furthermore, no water or dyes are included in the product’s vegan, gluten-, cruelty-free formula.

Since Worthy’s release in October 2021, the scent has been lovingly coined a “hug in a bottle” by beauty editors and perfume enthusiasts alike thanks to its warm addictive mix of citrus-floral-woodsy accords. Upon application, it is known to “play footsie” with the body’s natural pheromones — adapting on cue for an unforgettable fragrance experience made uniquely your own.

(Top Notes) White Tea, Orange Blossom, (Middle Notes) Red Rose, Lavender, Leafy Greens, (Bottom Notes) Dry Musk, Vanilla Woods, Amber

“Worthy is just so bad*ss. It took a lot of trial-and-error to make. We basically kept tweaking things until I felt it capture the right mood,” Arps explains. “Why? Because everyone deserves something different. A sophisticated signature scent that reminds us how powerful we truly are.”

ABOUT MOODEAUX

MOODEAUX® is an award-winning, best-selling indie fragrance label that turns "luxury" into a lifestyle with clean scents designed to help Flaunt How You Feel.® Built around the connection between smell, memories and emotion, we're a physical reminder of the power that lies in manifesting from within. Most recently, MOODEAUX® was recognized by ELLE Magazine as a 2022 Future of Beauty Award Winner in the fragrance category for its breakthrough SuperCharged SkinScentTM formula, new levels of inclusivity and advancements in results.

ABOUT BLACK IN FRAGRANCE

Black In FragranceTM is building a global ecosystem of support among industry professionals, consumers, retailers and media outlets, each who pledge to help level the playing field for Black perfumers and Black-owned fragrance brands.

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