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St. Louis, Missouri; April 25, 2023 – MOODEAUX, the award-winning, best-selling indie fragrance label launched in 2021 by Brianna Arps, is excited to announce their newest release, PunkStar.
Inspired by overlapping music genres of past and present, PunkStar channels BIG “main character energy” while furthering the brand’s mission: Empowering scent-crazed beauty fanatics to accessorize their mood and indulge in mindful self-care with clean scents designed to help Flaunt How You Feel® out loud.
As MOODEAUX’s sophomore scent, PunkStar invokes an inner fearlessness to rebel against the status quo and rock your own world. Juicy dark fruit tinged with a hint of saffron smolders alongside incense, rose, and peppery cedar leaves wrapped in leather, combining both feminine and masculine auras for supreme depth and richness.
(Top Notes) Apple, Black Currant, Raspberry, Incense, Saffron (Middle Notes) Rose, Honeysuckle, Cedar Leaves, Moss (Bottom Notes) Vanilla, Tonka Bean, Leather, Birch Wood, Patchouli
PunkStar is launching in MOODEAUX’s two signature formulas and sizes: 50mL IntenScenualTM Eau de Parfum ($98) and 10mL SuperCharged SkinScentTM Dry Oil Perfume Spray ($32). Samples of the PunkStar IntenScenualTM Eau de Parfum ($10) are available for purchase as well.
“PunkStar has a totally different vibe compared to MOODEAUX’s first drop. It’s far more daring! And appeals to a wider audience,” Arps says. “We set out in experimentation, pushing past the limit with notes that strum your senses like a bass guitar and summon the rebel inside all of us to ‘rock out’—sans any inhibitions.”
PunkStar joins MOODEAUX’s first scent Worthy online on April 25, 2023 and with Credo Beauty during Summer 2023, nearly a year after the brand’s launch at the popular clean retailer. On May 24, 2022, MOODEAUX debuted with Credo as its first Black woman-owned fragrance label and has been met with rave customer demand.
ABOUT MOODEAUX:
MOODEAUX® is an award-winning, best-selling indie fragrance label that turns "luxury" into a lifestyle with clean scents designed to help Flaunt How You Feel.® Built around the connection between smell, memories and emotion, we're a physical reminder of the power that lies in manifesting from within.
ABOUT BLACK IN FRAGRANCE:
Black In FragranceTM is building a global ecosystem of support among industry professionals, consumers, retailers, and media outlets, each who pledge to help level the playing field for Black perfumers and Black-owned fragrance brands.
MOODEAUX exists to enhance the way scent-crazed beauty fanatics think about, and ultimately, practice self-care. A clean, luxury fragrance label that is a direct link between smelling good and feeling good. MOODEAUX fragrances are 100% made for skin without alcohol, water, or dyes to help accessorize moods at less of a cost to the environment. A VIP invite to put the world on pause.