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Mintly
Clean, effective, eco-friendly oral wellness
Overview
Date Established | 11/2021 |
Founder | Katie Omstead |
Headquarters | New York |
Industries |
Beauty
Health & Wellness
E-commerce & Retail
Sustainability
|
Website | https://getmintly.com/ |
Social |
About
Mintly is a planet-positive oral wellness company looking to reinvigorate oral care routines everywhere. The brand blends effective ingredients proven to promote oral health with clean formulas and sustainable packaging and practices. Built with the goal of making oral wellness something to smile about, Mintly's offerings aim to reduce the use of single-use plastic in the oral care industry while bringing excitement to the category. In addition to being travel friendly, compact, convenient, and packaged sustainably, all Mintly products are vegan and cruelty-free, and free from sulfates, parabens, preservatives, and artificial colors and sweeteners.
Founding Story
After spending years working in the consumer products world, Katie became super familiar with the sustainability challenges plaguing personal care, with oral care standing out as a category lagging behind in eco-friendliness and innovation. Non-recyclable tubes! Plastic packaging everywhere! Old school branding! She dove deep into the oral wellness category and realized there was not only an opportunity to clean up the ingredients and make more earth-friendly packaging, but also to incorporate proven ingredients like fluoride and clinically-backed probiotics into modern formats to make oral care that is good for you, your body, and the biosphere. And thus, Mintly was born with the goal to create oral wellness oprtions that are equal parts effective, impactful, and exciting.
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×Team Bios
Katie is passionate about consumer products and bringing innovative, impactful options to as many people as possible. Having spent time in the consumer products world at places like Johnson & Johnson, she saw the immense impact of plastic in personal care, and became empowered by the idea that she could help reinvigorate everyday routines with products that were equally effective, elevated, and eco-friendly. She embarked on a mission to create modern, sustainable solutions with a positive impact on both people and the planet, and hasn't stopped since. Katie holds a Bachelor's degree from Columbia University and an MBA from Harvard Business School, currently resides in New York City, and is a proud mom to her golden retriever, Riley.
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