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Overview

Date Established 06/2006
Founder Lisa Shaller-Goldberg
Industries
Fashion
Website https://minnierose.com/
Social

About

Welcome to Minnie Rose, where luxury knitwear meets a playful spirit. Founded in 2005 by Lisa Shaller-Goldberg, we blend elegance with whimsy, inspired by the comfort and freedom of movement that knits provide. Our collection is thoughtfully designed to be multi-generational, offering heirloom-quality knitwear that seamlessly fits into any wardrobe. From breathable cotton summer yarns to cozy, breezy cashmere pieces, we ensure style and comfort year-round. At Minnie Rose, we craft pieces that empower you to express your individuality with confidence and grace. Each item elevates your wardrobe, adding a touch of luxury to everyday life. But it’s not just about the clothes; it’s about the feeling they give you. Our vision is to inspire you to embrace style and ease effortlessly, creating high-quality pieces you'll love to reach for time and time again

Founding Story

Minnie Rose is a luxury cashmere and knitwear brand that evokes a sophisticated yet playful attitude, attracting strong and successful women all over the globe.

Founded in 2006 by the iconic fashion visionary Lisa Shaller-Goldberg, who was the influence behind the success of beloved brands such as Juicy Couture, Ugg Australia, and True Religion. Minnie Rose has steadily proven their progressive vision for fashion while continuously cultivating the creative energy and passion that drives the brand.

Lisa lives in New York City with her fashion photographer husband, Scott Goldberg, and two children. The city provides energy and inspiration that translates into the brand. Lisa’s vision is to provide dynamic women an opportunity to effortlessly express their own personal style and sensibility while wearing Minnie Rose. 

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