Sign Up
Brands   /  Beverage   / 

Overview

Founder Shiva & Reza Mortazavi
Industries
Beverage
Website https://melogranococktails.com/
Social

About

Melograno is a luxury beverage brand offering meticulously handcrafted, nitrogen-infused cocktails made with organic blue agave wine. These premium non-carbonated agave cocktails are designed to elevate the drinking experience with a smoother texture and enhanced flavors. Melograno features unique and exotic flavors, including Pomegranate Cosmopolitan, Melon Margarita, Orange Blossom Martini, and Cucumber Lime Mojito, each with 5% alcohol by volume, 120 calories, and 5 grams of sugar. The drinks are made from sustainably grown agave plants from Jalisco, Mexico, and are vegan, gluten-free, and low in sugar.


Since our product launch in October of 2022 in San Diego, CA, Melograno has expanded to the State of Tennessee, Georgia and Alabama, North Carolina and New Jersey. We have partnered with sports teams like Nashville Preds NHL, Atlanta United and Vanderbilt University Athletics. Melograno is sold at Bridgestone Arena, First Bank Stadium and Mercedes Benz Stadium.


Melograno's Mission Statement:

Delivering innovation, artistry & luxury through a global lens for a refined drinking experience.

Melograno Cocktails is on a mission to bring a worldly and elegant take on canned cocktails to the market. The founders were inspired and influenced by the current trending industry to create a product they have yet to see - one that is designed beautifully enough to carry around like a stylish accessory and recipes inspired by cultures and favorite cocktails from around the world.

After the birth and growth of canned cocktails, consumers are graduating out of malt based and one dimensional fruit flavors to more complex and refined options.

Consumers are becoming more educated and more discerning about what is in the drinks they are choosing – for example spirit-based cocktails versus malt-based seltzers – as well as seeking new flavor innovation and classic cocktail recipes.

Products

Melograno 8 pack Variety
Melograno 8 pack Variety $19.99
Melograno Pina Colada 19.2 oz
Melograno Pina Colada 19.2 oz $3.49
Melograno Strawberry Mule - On Tap
Melograno Strawberry Mule - On Tap $8.00

Team Bios

IMG_0703.JPG

Shiva Mortazavi

Co-Founder & COO

see bio

Founders– Reza and Shiva Mortazavi, a husband and wife team based in San Diego – were inspired and influenced by the current trending industry to create a product they have yet to see, so they took a creators approach. One that aligned with their values and wellness philosophy vs. a mass manufacturer’s approach - chasing flavors and copy and paste design.

Both my husband and I have true entrepreneurial spirits. We always knew we wanted to create a brand together and build something from the ground up. During our travels, at friends/family gatherings and even at upscale events, we noticed your classic offerings: the staple canned seltzers, beers or mixed cocktails. We wanted to create something that was intentionally different from the rest. Something that you could hold in your hand that exuded luxury and design…and that tasted delicious. Why can’t a canned cocktail do both?

We knew that if we created something with outstanding package design, more complex and flavorful options and quality ingredients we could elevate the image of the entire RTD category. And early feedback is indicating that we did just that.

We have complementary skills…Reza would describe me as a serial entrepreneur with a curiosity and creativity that is endless - and creating a new product like this, you get to engage your senses in product development. We both really enjoyed this phase. Lots of tastings and liquid development sessions!! Reza is truly a leader in all things operations and raising funding - business is his passion.

We worked together on every aspect of building the business learning about the manufacturing, sourcing and logistics, state laws and regulations - all of it new and exciting to learn and master. We decided on San Diego because San Diego is home. I grew up in San Diego for the last 30 years.

Melograno means “Pomegranate” in Italian and our travels around the world inspired us when creating Melograno. Italy holds such a special place in mine and Reza’s heart.

Enjoying our cocktails is like taking a sip around the world. We can transport you visually to Europe, Asia, Africa and Ancient Persia, and through our flavors you can taste some of the favorites of Mexico, Cuba, and America.

Testimonials

Gallery

Loading Related Guides...