WhatsNew2Day
- Sep 19, 2024
Plastic Surgeons Reveal The New 'touch-up' Procedures They Believe Ivanka Trump Has Had After Appearing 'too Perfect' In Recent Photos
"Ivanka Trump has fueled further speculation about plastic surgery following a series of recent photos on social media."
Huffing Post
- Sep 19, 2024
7 Things Doctors Wish Older Adults Would Do Daily
"Would Do Daily
Physicians reveal the crucial habits that will easily improve your longevity — and it's never too late to start."
Healthline
- Aug 30, 2024
'Real Housewives' Star Nearly Died from Sepsis After Misdiagnosis
"Real Housewives of Orange County’s Vicki Gunvalson spoke recently about ahealth scare that she went through earlier this month."
Beauty News NYC
- Aug 19, 2024
The Beauty Gift for Your Bridal Party: The Maskad Bride Bundle
"Planning a wedding can be a magical time filled with both excitement and a touch of stress. You’ve asked your best friends to stand up in your wedding, you’ve gotten them party favors or jewelry as a thank you, etc. But as the big day approaches, it’s important to pamper yourself and your bridal party with something special. And we’ve found the perfect night-before or morning-of gift. Enter: the Maskad® Bride Bundle—a luxurious beauty gift that’s perfect for ensuring you and your bridesmaids look and feel your best inside and out."
Beauty News NYC
- Aug 13, 2024
Oily Skin Summer Life Savers
"For those with oily pores – the kind of skin that exudes a greasy film no matter the context – summer skin care may pose a conundrum. The instinct to cleanse and exfoliate too harshly and frequently can wreak as much havoc on problem areas and the skin barrier as not properly cleansing. The key to balanced skin for the sebum-afflicted, anytime of the year, is thorough cleansing and toning with targeted actives to remove grime, buildup, and dead skin, while delivering pore-clearing, acne-killing compounds. Given the challenges of record-level heat and humidity, savvy skin care calls for increased reliance on the ingredients proven to tackle oil spills in tandem with appropriate levels/types of hydration to prevent triggering more sebum output."
Glossy
- Aug 12, 2024
The rise of the Gen-Z-loved Yuka app — and its growing cohort of critics
"“Generally, these [product scanning safety] apps do a good job, but there can be exceptions,” said Amy Batra, the founder of Maskād, a line of skin-care products and tools launched in 2022 by the skin-care and aesthetics company WeThrivv. “Their accuracy and fairness really depend on the app’s methodology and sources. If they’re using solid scientific research and offering context for their ratings, they can be incredibly helpful. But if the info is oversimplified or sensationalized, it can be misleading.”
Maskād’s hero products include an Anti Aging Serum for $125 and Hydrating Serum for $45 available DTC and through Amazon."
Daily Mom
- Jul 22, 2024
Best Sunblock For Faces |The Ultimate Sun Protection In 2024
"Looking for the best sunblock for faces and top-notch hair care products to keep your skin and hair protected and nourished? Dermatologists and estheticians would probably agree that you’ve come to the right place. In this comprehensive guide, we’ll delve into the world of face sunscreens and hair care products, exploring the most effective and reliable options to shield your skin from harmful UV rays and keep your hair healthy and vibrant."
Philadelphia Style Magazine
- Jul 10, 2024
AIMEE BEAM ON LOCATION BRIDAL HAIR
"Aimee Beam On Location Bridal Hair offers a concierge-level bridal hair experience for clients in Philadelphia, New Jersey, and destinations across the country. On location, based out of Princeton NJ,201.230.7055oraimeebeambrides.com,@aimeebeambrides"
Beauty News NYC
- May 27, 2024
Luxury Anti-Aging Skin Care…the Scientific Way from BIOEFFECT, i-On, and Maskad
"Whatever the latest viral TikTok skin care hacks and celebrity-endorsed trends, dermatologists and aestheticians will tell you nothing, and they mean nothing, better impacts the overall health of the skin than a consistent, dedicated skin care regime of targeted, proven actives. We’ve all gotten the memo about the importance of sunscreen, Vitamin C, and Hyaluronic acid. Now our habits and skin are prepped for next-level formulations based on the latest scientific research on fighting the good fight to preserve the largest organ in our body."
Bothell-Kenmore Reporter
- May 22, 2024
Does Anyone Recommend Using MaskAd Anti-Aging Skin Serum?
"In a saturated market filled with promises of eternal youth, discovering a truly effective anti-aging serum can seem insurmountable. Enter the MaskAd Anti-Aging Skin Serum, a ray of hope for individuals yearning to reverse the sands of time etched on their skin. Within the realm of skincare, MaskAd stands out as a paragon of excellence where the synergy of science and nature births extraordinary results."
Covington-Maple Valley Reporter
- May 22, 2024
Should You Try MaskAd Anti-Aging Skin Serum Like So Many Others?
"In the quest for youthful and radiant skin, finding a suitable anti-aging serum that delivers on its promises can be like searching for a needle in a haystack. However, amidst the sea of skincare products, MaskAd Anti-Aging Skin Serum shines as a beacon of hope for those looking to turn back the clock on their skin."
Black Press USA
- May 22, 2024
What are People’s Thoughts About MaskAd Anti-Aging Skin Serum?
"In the pursuit of youthful and flawless skin, MaskAd Anti-Aging Skin Serum emerges as a premier solution designed to rejuvenate and revitalize aging skin. This in-depth review aims to uncover the secrets behind its efficacy and benefits, providing insight into its key ingredients, potential side effects, and pricing."
WeHo Times
- May 09, 2024
Mother’s Day Gift Guide for All Moms
Abington, PA Patch
- May 08, 2024
Mother's Day Gift Guide
Abington, PA Patch
- May 08, 2024
Mother's Day Gift Guide
African American Golfer's Digest
- May 01, 2024
THE MASKAD ROUTINE
Posh Lifestyle and Beauty Blog
- Apr 29, 2024
Mother's Day Gift Guide | Beauty Gifts 2024
Queer Forty
- Apr 23, 2024
Mom’s little helpers: Great gift ideas for Mother’s Day
Sundays with Seema
- Mar 27, 2024
SUNDAYS WITH SEEMA: AMY BATRA
"For episode #136 of Sundays with SEEMA, our founder Seema Kumar sits down Amy Batra, a distinguished professional in the realms of healthcare and aesthetics. With an illustrious career spanning two decades, Amy brings a wealth of experience from both start-up ventures and prominent pharmaceutical firms. She currently serves as the Co-Founder and President at WETHRIVV, a trailblazing company specializing in Facial Aesthetics and Hair Growth Products."
Wellandgood
- Mar 19, 2024
8 “Botox in a Bottle” Skincare Products Dermatologists Recommend for People 40+
"Dermatologist Dr. Howard Sobel, founder of Sobel Skin, recommends this anti-aging serum from Maskad because it contains peptides and growth factors. The Maskad Anti-Aging Serum is formulated to smooth fine lines and wrinkles, while the skin-tightening peptides and three forms of growth factors (EGF, FGF, KGF) work synergistically to stimulate collagen production and stem cell rejuvenation. Bonus: it’s completely natural and made from plant-based ingredients only.
Size: 2 fl. oz."
Harper's Bazaar
- Mar 15, 2024
The 13 Best Serums for Oily Skin
"Just because you have oily skin doesn't mean you can't add hydration to the skin, or use nourishing anti-aging ingredients. "This is a daily serum that can be used in all skin types," says Saedi. "It contains hyaluronic acid that will help hydrate the skin but it also contains peptides, that have anti-aging effects to help with the production of collagen and elastin."
Customer Review: "I started seeing results around one month after incorporating this serum into my AM and PM skincare routines. People started telling me I was looking glowy and asking what I was doing differently. This serum is a new staple in my skincare routine forever!!" —Erica"
Cosmopolitan
- Feb 16, 2024
New beauty and products that are a must this year
"Discover youthful skin with growth factors & peptides backed by science in Maskad's cutting edge Anti-Aging Serum."
Refinery29
- Oct 12, 2023
Snail Mucin Is Controversial Among Skin Experts, But Not For The Reason You Think
"The other issue with snail mucin is that many of the results you see are anecdotal, and there hasn't been much clinical research done on the ingredient. There’s also the questionable ethics of its retrieval. Dr Sanjay Batra, co-founder of WETHRIVV and former adjunct professor at the Wake Forest Institute for Regenerative Medicine, explains: “Snail mucin is a defensive mucus that comes when the snail is under threat — think poking it with a stick — or worse, exposing it to high G-force in a centrifuge, or even exposing the snail to heat or chemicals to force them to release the mucin.” However, dermatologist Andrea Suarez, MD, FAAD, also known as Dr Dray, who is vegan, explained in a YouTube video review of the now-viral CosRX Advanced Snail 96 Mucin Power Essence, that the snails aren’t harmed in the process of extraction, and if the snails are being harmed it can cause changes in the mucus’ composition and eventual efficacy. Not to mention, testing cosmetics on animals in Korea is banned. Basically: Happy snails, happy life."
Prevention
- Aug 25, 2023
The 10 Best Growth Factor Serums for More Youthful-Looking Skin, According to Dermatologists
"Growth factors are paired with powerful peptides in this serum to combat the visible signs of aging such as fine lines and wrinkles, loss of elasticity, and dullness. Plus, you can rest assured knowing it contains oligopeptide-1, which gets Dr. Lal’s stamp of approval in terms of growth factors. “This stuff is fab! It absorbs almost immediately and really does wonders for my fine lines,” wrote one Amazon reviewer. “It really plumps up and is so smooth!”"
Wellandgood
- Aug 20, 2023
Dermatologists Reveal the One Serum They Always Reach for After Labor Day
"WeThrivv, MASKAD Anti-Aging Serum — $125.00
Neil Sadick, MD, a board-certified dermatologist and founder of Sadick Dermatology in New York City, recommends this option to keep up with the changing of the seasons. “It’s fortified with three growth factors—FGF, EGF and KGF—and 14 peptides, which are all essential for maintaining optimal skin health,” he says. He also suggests combining this serum with a topical hyaluronic acid and a moisturizer of your choice for best results."
MindBodyGreen
- Jul 26, 2023
Can A Serum Ever Be A "Face Lift In A Bottle"? Skin Rejuvenation Experts Explain
"It's a face lift in a bottle! A filler alternative! Nature's Botox! You've likely heard the eager testimonials or even seen the slogans slapped on product labels themselves.
In the beauty industry, these promising claims are often met with an eye roll—they're hyperbolic at best, potentially problematic at worst. Even the most sophisticated topicals can rarely replicate the effects of a cosmetic procedure, so if one promises to manually lift the skin? Meh, likely folklore."