The beauty industry is extremely competitive, with a tsunami of brands launching (and shuttering) in the past few years. Indie brands are looking for alternative ways to stand out among the clutter, connect with consumers, and expand their reach. One of these ways has been to create their own physical retail experiences.

After two successful pop-ups in 2022, the ​​Conscious Beauty Collective is bringing a group of indie beauty brand…

Beauty brands today are finding challenging headwinds in the highly competitive beauty marketplace, still in the clutches of a global pandemic. A group of indie beauty & wellness brands are creating their own tailwinds by joining forces.

Conscious Beauty Collective™ is bringing a group of indie beauty brands, led by clean premium haircare brand MASAMI, to its newest location in Boston. In April, the flagship store in Stonestown Gall…