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San Clemente, CA (March 25, 2025) – StitchLeash, an innovative pet gear brand under Made Simpli, is proud to announce its official certification as a Women-Owned Business by the Women’s Business Enterprise National Council (WBENC). This milestone underscores the company’s commitment to innovation, leadership, and empowering women entrepreneurs in the pet industry.
“As a women-founded company, this certification is more than a recognition—it’s a testament to our dedication to creating high-quality, adventure-ready pet products while supporting diversity and inclusivity in business,” said Jenni Morse, Founder of StitchLeash by Made Simpli. “We’re thrilled to share this news during Women’s History Month, a time to celebrate the achievements of women trailblazers across all industries.”
The WBENC certification is the gold standard for women-owned businesses, requiring a rigorous vetting process to ensure that a business is at least 51% owned, operated, and controlled by women.
StitchLeash, known for its award-winning customizable all-in-one dog leashes, has quickly gained recognition for its focus on functionality and pet-parent convenience. From retractable designs to durable nylon leashes, StitchLeash products are built to enhance everyday walks for pets and their owners.
For more information about StitchLeash please visit: https://stitchleash.com/
About Made Simpli and StitchLeash
Founded by Jenni Morse, Made Simpli is a product innovation company dedicated to simplifying daily routines through thoughtfully designed solutions. In addition to StitchLeash, the company is known for Simpli Press, a mess-free French press coffee maker. As part of its commitment to giving back, Made Simpli donates 10% of StitchLeash profits to animal welfare organizations. Learn more at https://madesimpli.com/.
About WBENC:
Founded in 1997, WBENC is the largest certifier of women-owned businesses in the U.S. and a leading advocate for women entrepreneurs and small businesses.
Welcome To Made Simpli, Where Ordinary Transforms Into Extraordinary. As A Women And Family-Owned Brand, We Take Pride In Crafting Innovative Products That Redefine Daily Routines - From Coffee Moments To Your Dog Walks.
Our Commitment Runs Deep. With Every Purchase, We Dedicate 10% Of Profits To Non-Profit Organizations, Fostering Positive Change And Uplifting Communities. Join Us For A Life That's Simpler, More Enjoyable, And Full Of Meaningful Moments—Where Each Product Adds Precious Time, Lasting Value, Unmatched Convenience, And Boundless Joy.
"From our home to yours, we hope you enjoy our creations that are designed to elevate your lives."
— Jenni Morse, Co-Founder And Chief Innovator