New York, NY (September 25, 2024) – M2U NYC is thrilled to announce that its Everyday Volumizing + Lengthening Tubing Mascara has been selected as a finalist for the 2024 CEW Beauty Awards, one of the most prestigious honors in the beauty industry. The CEW (Cosmetic Executive Women) Beauty Awards recognize the most innovative products across various categories, and being named a finalist is a testament to the product’s excellence and innovation.

The M2U NYC Everyday Tubing Mascara has quickly gained a loyal following due to its unique formula that wraps lashes in polymer "tubes" for all-day wear without smudging, flaking, or clumping. Unlike conventional mascaras, which layer on product and can weigh down lashes, M2U NYC’s tubing mascara creates long-lasting volume and length by lifting and curling each lash. The mascara is also enriched with skincare ingredients like Shea Butter and Vitamin E, promoting healthy, nourished lashes over time.

"We are beyond excited to have our Tubing Mascara recognized as a finalist by the CEW Beauty Awards," said Amy Granger, co-founder of M2U NYC. "Our goal has always been to create high-quality, affordable beauty products that are accessible to everyone, and this acknowledgment reinforces our commitment to that mission. We are incredibly proud of our mascara, and this recognition solidifies its place in the market as a top performer."

The CEW Beauty Awards are widely regarded as a barometer for excellence in beauty, with the winners selected by industry insiders, experts, and consumers. M2U NYC’s tubing mascara stands out as the most affordable option in its category, offering premium, clean ingredients without sacrificing performance.

The Everyday Volumizing + Lengthening Tubing Mascara is currently available on M2U NYC’s official website, Amazon, in over 200 H-E-B stores, College Bookstores, and SPAs across the U.S.

As a CEW Beauty Award finalist, M2U NYC is honored to join a select group of brands that are shaping the future of beauty. Winners will be announced at the annual CEW Beauty Awards ceremony later this year.

For more information on the M2U NYC Everyday Volumizing + Lengthening Tubing Mascara, please visit m2unyc.com/mascara

About M2U NYC:

Launched in 2020, M2Ü NYC is a New York-based skincare-infused makeup brand committed to delivering high-quality, affordable beauty products. The brand’s innovative formulas combine the benefits of skincare with the transformative power of makeup, ensuring that every product not only enhances beauty but also nourishes the skin.

To inquire about M2Ü NYC, please reach out to hello@m2unyc.com for more information. For updates on products and company news, follow @m2unyc on Instagram and Facebook, and @m2u_nyc on TikTok.