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M2Ü NYC is an innovative, high-performing skincare-infused makeup brand that is passionate about providing people with high quality yet affordable products – so everyone can experiment with different looks without breaking the bank. Founded by Amy Chou Granger in 2020, M2Ü NYC was created to deliver multi-tasking products at an accessible price point.
“Since our launch, we have partnered with IPSY and BoxyCharm to bring our products directly to consumers’ homes, giving them the opportunity to try our products firsthand. We have seen many of these consumers return to our website to replenish their M2Ü NYC products and now, with the addition of Amazon, our consumers have another option for purchasing our products.” – Amy Chou Granger, Founder of M2Ü NYC.
M2Ü NYC’s complete makeup collection contains 120-plus stockkeeping unit across Face, Eyes, Lips and Tools categories. Their Amazon launch includes their award-winning products and hero products, such as:
- Matte and Metallic Liquid Lip
- Luminizer
- Hydrating Liquid Blush
- Eye Crayon
- Tubing Mascara
- Eyeshadow Duo
- Eye Primer
At M2Ü NYC, we are committed to making clean and affordable vegan makeup more accessible to all. With our launch on Amazon, customers can conveniently buy our high-performing, easy-to-use, multi-tasking products without worrying about the cost.
About M2Ü NYC
M2U NYC is a high-performing, skincare-infused makeup brand with easy-to-use, multi-tasking products at an affordable price. Growing up in Taiwan and moving to the U.S. in her early 20's, founder Amy Chou Granger is passionate about providing people with high quality makeup at affordable prices, so everyone can experiment with different products and looks without stressing about the cost. After spending over a decade at top beauty companies, she launched M2U NYC in 2020. So no matter your budget, how much or how little you wear, you can always be the unique Ü.
Press Contact: Amy Granger
Email: amy.granger@m2unyc.com
For updates on products and company news, follow @m2unyc on Instagram and Facebook, and @m2u_nyc on TikTok.
Launched in March 2020, M2U NYC is a certified vegan and cruelty-free makeup brand offering premium, skincare-infused makeup at mind-blowing prices. M2U, an abbreviation of Makeup 2 U, was born out of the need to show everyone that it is totally possible to have an affordable, high quality, and stylish makeup routine. Developed with the direct input and collaboration from Gen Z, M2U NYC’s current line includes 26 product styles totaling 120 SKUs, ranging from fun items like eye crayons and luminizers, to makeup staples such as lipsticks and powder. Designed in the one and only New York City, M2U brings the NYC spark in every step of product development - from the one-of-a-kind eyeshadow palette artworks, to award-winning blush and bold lipsticks – and delivers electric, on-trend products to all makeup lovers.