New York, NY - October 2022 - Indie makeup brand, M2Ü NYC is excited to announce their newest expansion into Miniso USA’s Flagship store in Soho NYC, and 9 other locations across New York and California, with 44 skincare-infused makeup products in branded displays. M2Ü NYC is known for providing high-performing, easy-to-use, multi-tasking products at an affordable price. The M2Ü NYC products available today at Miniso include Eye Crayon, a hero product for the brand, Eyeshadow Palettes, Mascara, Eye Primer, Lip Gloss, Liquid Blush, their award-winning Cream Blush, Luminizer, and Matte Liquid Lipsticks. Retail prices range from $5.95 to $11.95. M2Ü NYC’s complete makeup collection contains 120-plus stockkeeping unit across Face, Eyes, Lips and Tools categories. Entering brick-and-mortar retail locations is part of the ongoing effort in the brand’s mission to make clean, affordable vegan makeup more accessible for everyone!

“We are so excited to partner with Miniso USA to bring our beautiful products in front of their IRL shoppers. This is such a great opportunity to be able to share our brand story with a wider audience and show customers what we’re all about: Easy to use, high quality makeup that cares about your skin and your wallet. My goal as an Asian American founder is to create a price inclusive, ingredient driven makeup brand. I feel strongly that every person should be able to enjoy the benefits of high-quality makeup without stressing over the prices!”– Amy Chou Granger, Founder of M2Ü NYC.

Launched amidst a global pandemic in 2020, the brand founders saw there was more they could do to provide exceptional value to their customers while also keeping up with their beauty needs and upcoming trends. Designed in the one and only New York City, the brand brings the NYC spark into every step of product development, to deliver on-trend products that produce an overall look or routine that is functional and fabulous!!

About M2Ü NYC

M2Ü NYC is a high-performing, skincare-infused makeup brand with easy-to-use, multi-tasking products at an affordable price. Growing up in Taiwan and moving to the U.S. in her early 20’s, founder Amy Chou Granger is passionate about providing people with high quality makeup at affordable prices, so everyone can experiment with different products and looks without stressing about the cost. After spending over a decade at top beauty companies, she launched M2Ü NYC in 2020. So no matter your budget, how much or how little you wear, you can always be the unique Ü.

To inquire about M2Ü NYC, please reach out to hello@m2unyc.com for more information. For updates on products and company news, follow @m2unyc on Instagram and Facebook, and @m2u_nyc on TikTok.

About MINISO

Lifestyle product retailer MINISO (NYSE: MNSO) offers high quality household goods, cosmetics, food, and toys at affordable prices. Since its 2013 debut, MINISO has rapidly expanded to over 5,000 retail stores in 100 markets worldwide. Sleekly designed and packed with the latest must-haves, MINISO retail outlets make it possible for everyone to have a little fun all the time by enjoying life's little surprises.

Miniso USA Flagship Store Address: 490 Broadway, New York, NY 10012