M2U NYC Celebrates 5 Year Milestone and Announces Winning the 2025 Wellness & Longevity Choice Award!Award-Winning Clean Beauty, M2U NYC Now Available in 250+ Stores including H-E-B
M2U NYCMar 10, 2025
New York, NY (March 10, 2025) – M2U NYC, the pioneering clean beauty brand dedicated to high-performance, affordable makeup, is thrilled to announce that its Tubing Mascara has been honored with the prestigious 2025 Wellness & Longevity Choice Award in the Care Makeup category. This milestone comes as M2U NYC celebrates five years of innovation and expansion, now available in 250+ stores, including H-E-B.
Revolutionizing Mascara with Clean, Skincare-Infused Innovation
M2U NYC’s award-winning tubing mascara delivers effortless length, volume, curl, and all-day wear without smudging or flaking—perfect for busy beauty lovers. Infused with Shea Butter and Vitamin E, it nourishes lashes while providing a lightweight, flexible hold. Unlike traditional formulas, its tubing technology wraps around each lash, defining and lifting for a naturally enhanced look while ensuring easy removal with just warm water—no harsh rubbing needed!
A Testament to M2U NYC’s Growing Impact
Since launching in 2020, M2U NYC has rapidly gained a loyal following, delivering over 2 million products through IPSY and BoxyCharm. With a mission to make vegan, cruelty-free, and clean beauty accessible to all, the brand continues to earn industry accolades and expand its reach.
Celebrate With Us – Special Anniversary Offer!
To mark this exciting milestone, M2U NYC is offering $5 off your next order over $40—valid until March 31, 2025. Use code M2UTURNS5 at checkout. Shop now at www.m2unyc.com and discover the future of clean beauty!
Launched in March 2020, M2U NYC is a certified vegan and cruelty-free makeup brand offering premium, skincare-infused makeup at mind-blowing prices. M2U, an abbreviation of Makeup 2 U, was born out of the need to show everyone that it is totally possible to have an affordable, high quality, and stylish makeup routine. Developed with the direct input and collaboration from Gen Z, M2U NYC’s current line includes 26 product styles totaling 120 SKUs, ranging from fun items like eye crayons and luminizers, to makeup staples such as lipsticks and powder. Designed in the one and only New York City, M2U brings the NYC spark in every step of product development - from the one-of-a-kind eyeshadow palette artworks, to award-winning blush and bold lipsticks – and delivers electric, on-trend products to all makeup lovers.
Mar 10, 2025
