New York, NY - February 2022 - Indie makeup brand, M2Ü NYC is always working towards bringing their customers efficacious staple items for their beauty routines. This month, the brand introduces their first mascara, a Skincare-Infused Everyday Volumizing + Lengthening Mascara ($10). M2Ü NYC is known for providing high-performing, easy-to-use, multi-tasking products at an affordable price. Their entire collection spans from $5 - $12 dollars, available direct-to-consumer via m2unyc.com, and via Verishop. M2Ü NYC’s Everyday Volumizing + Lengthening Mascara is one of the first Skincare-Infused Mascara on the market that uses a tubing technique to build volume and lengthen lashes in a rich black pigment and Clean, Vegan and Cruelty-free at mass price ($10).

“This is our most requested product since we first launched the brand in 2020. We wanted to provide our customers with an ultimate everyday mascara that checks all the boxes – a clean, vegan mascara that gives lashes maximum length and weightless volume, so lashes stay curled and clump-free all day. We went through 5 different formulations and created this innovative tubing formula with skin-loving ingredients like Shea Butter and Vitamin E, so they can enjoy incredible lash looks AND have sleek, shiny lashes in the long term. It’s easy for the eyes with no flakes, lumps, or clumps – ever! This is especially important to me and my fellow 45 million contact lens wearers in the U.S., as we don’t need to deal with the clumps and excess particles from traditional mascaras that fall and get into our eyes!” shares Co-founder, Amy Chou Granger.

Launched amidst a global pandemic in 2020, the brand founders saw there was more they could do to provide exceptional value to their customers while also keeping up with their beauty needs and upcoming trends. The Everyday Volumizing + Lengthening Mascara is the fourth skincare-infused product the brand launches with the intention of making all products skin-care infused by late 2022.

ABOUT M2Ü NYC:

M2Ü= M(akeup) 2 Ü is a high-performing, skincare-infused makeup brand with easy-to-use, multi-tasking products at an affordable price. So no matter your budget, how much or how little you wear, you can always be the unique Ü.

After spending over a decade at top beauty companies and seeing how much money was being spent on traditional marketing (and consequently, the high markup on their products) founder Amy Chou Granger knew she wanted to offer consumers something different.

Our products are designed in the one and only New York City. So you can bet we make our products just as extraordinary as our home. We bring the NYC spark into every step of product development, to deliver on-trend products that produce an overall look or routine that is functional and fabulous!

AVAILABILITY: To shop M2U NYC please visit m2unyc.com, verishop.com, and Supergreat App.

Follow @m2unyc on Instagram and Facebook.

@m2u_nyc on TikTok