M2U introduces their first Skincare Infused makeup product, Hydrating Liquid Blush
M2U NYCSep 01, 2021
New York, NY - September 1, 2021 - Indie makeup brand, M2Ü NYC is listening to their consumer and making moves. This month, the brand introduces their first Skincare Infused makeup product, Hydrating Liquid Blush ($10). M2Ü NYC is known for providing high quality, high functioning makeup at incredibly affordable prices. Their entire collection spans from $4 - $12 dollars, available direct-to-consumer via m2unyc.com, and via Verishop. M2Ü NYC’s Hydrating Liquid Blush is one of the first Skincare-Infused Liquid Blushes on the market that is Clean, Vegan and Cruelty-free at mass price ($10).
Launched amidst a global pandemic in 2020, the brand founders saw there was more they could do to provide exceptional value to their customers while also keeping up with their beauty needs and upcoming trends.
“We went through 7 different formulations. We started to work on this formula in 2019 when we started seeing the liquid format blush appear in the Asian market. With so many changes as a result of the ever evolving beauty industry and the global pandemic, we started to see a deeper need from our core consumer (Gen Z and young Gen Y) for multi-tasking and skin-care infused makeup. To respond to that need, we decided to postpone the launch and reformulate it so we could offer our customers a clean, vegan, cruelty-free, and skincare-infused liquid blush at the best affordable prices in the market,” shares Co-founder, Amy Chou Granger.
The Hydrating Liquid Blush is the first skincare infused product the brand launches with the intention of making all products skin-care infused by 2022. The Hydrating Liquid blush is a lightweight, yet highly pigmented blush formulated with Vitamin E and Rosehip Oil to promote hydration and provide a youthful, gorgeous, and healthy flush. Thoughtfully created in four shades (Big Apple, Mixed Berry, Cotton Candy, and Sweet Peach) to compliment a wide range of skin tones, it’s Clean (adhere to EU standards), certified Vegan, and Cruelty-free.
ABOUT M2Ü NYC:
M2Ü= M(akeup) 2 Ü is a clean, vegan and cruelty-free, gen Z focused brand founded by former L'Oréal & Esteé Lauder executive, Amy Chou Granger. We believe that amazing makeup should be accessible to everyone which is why we focused on launching a brand with affordable price points while still providing the highest quality. All items including our fan fave Eye Crayons, Blushes, Liquid Lipsticks, Highlighters and Eyeshadow Palettes range from $4 to $12.
Launched in March 2020, M2U NYC is a certified vegan and cruelty-free makeup brand offering premium, skincare-infused makeup at mind-blowing prices. M2U, an abbreviation of Makeup 2 U, was born out of the need to show everyone that it is totally possible to have an affordable, high quality, and stylish makeup routine. Developed with the direct input and collaboration from Gen Z, M2U NYC’s current line includes 26 product styles totaling 120 SKUs, ranging from fun items like eye crayons and luminizers, to makeup staples such as lipsticks and powder. Designed in the one and only New York City, M2U brings the NYC spark in every step of product development - from the one-of-a-kind eyeshadow palette artworks, to award-winning blush and bold lipsticks – and delivers electric, on-trend products to all makeup lovers.
Sep 01, 2021
