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LEXINTON BAKES

LXB Stamp Circle Cocoa.jpg

LEXINTON BAKES

LIKE NO OTHER DESSERT IN THE WORLD®

Overview

Date Established 11/2021
Founder LEX EVAN
Industries
Health & Wellness
E-commerce & Retail
Sustainability
Food
Fitness
Hospitality
Website http://lexingtonbakes.com
Social

About

LEXINGTON BAKES makes organic & fair trade indulgent treats with No Naughty Ingredients® and a guiding principle of Radical Ingredient Transparency® to empower consumers, improve equitability, and inspire radical change in the food industry. Classic American treats like cookies & brownies made better-for-you with over 99% organic, and fair trade ingredients sourced with kindness and respect for people and planet.

Their New American Classics™ deliver iconic flavor and nostalgic warmth for an epic moment of unexpected delight, rooted in multicultural flavors that bring people together through Nourishing Moments of Joy™. And their promise of No Naughty Ingredients® means no artificial sweeteners, flavors, dyes or preservatives, no natural flavors, no sugar alcohols, no soy, gums, corn syrups, or weird oils.

LEXINGTON BAKES is setting a higher industry standard of Radical Ingredient Transparency® by listing the specific ingredient brands they use on their packaging and/or website, so you never have to wonder, “What's in this?”

Since launching their Shopify store in January 2022, LEXINGTON BAKES has quickly grown into an emerging dessert brand known for extraordinary experience, taste, and ethics, and unprecedented transparency and traceability.

Founding Story

Three simple standards set LEXINGTON BAKES apart. Real. Organic. Fair.

LEXINGTON BAKES came to life through founder, Lex Evan's passion for baking with real, organic, fair trade ingredients that leave you feeling good about dessert. Lex loves reimagining nostalgic treats Better Than You Remember® with uniquely extraordinary flavors and inspiring ingredient stories.

Before starting his bakery, Lex held a 15-year career as a brand designer and strategist. But in his spare time he used the internet to teach himself how to make all his favorite treats from cookies, cakes, and pies to macarons, eclairs, and champagne caviar. As much as he loved learning to make dessert, he loved sharing his creations with friends and family even more. Those moments of joy were as nourishing as the real, organic, and fair ingredients he used in his baking. Lex had always wanted to start a bakery, but never thought he could until one day in November 2021.

Lex made his favorite fudgy brownies, a recipe he had trusted for over 10 years, and posted them on Instagram. Knowing his baking history, friends and family began requesting brownies to be shipped across the country. Lex leaned into the demand, and in just 5 short days, he pre-sold $5,000 of his luxury brownies to friends and family.

The response was incredible and people were soon asking for more. That's when he found the courage to finally go after his dream and start LEXINGTON BAKES with an online Shopify store. Just three months into his launch, Foxtrot Market placed LEXINGTON BAKES on the map as a top 3 finalist in their Up&Comers contest, out of 1,000 submissions. Lex's luxury brownies and cookies landed in their stores and today they are sold in over 100 locations from LA to NYC.

At the core of his brand is Radical Ingredient Transparency®. Lex pride himself in sourcing the most incredible ingredients and telling you all about the amazing people who make them the best. Unlike every other bakery or brand, LEXINGTON BAKES will always share every single brand they work with, so you never have to wonder, "What's in this?" or "Why is it the best?"

Their new American classics™ incorporate flavors from all around the world, because that is America today. One great big mixing bowl of sweet traditions and flavors from so many beautiful cultures across the globe.

Lex's promise to you is No Naughty Ingredients®. That means no artificial sweeteners, flavors, preservatives and dyes, no sugar alcohols, soy, gums, corn syrups, bleached flour, or weird oils. Ever!

Three simple standards. REAL. ORGANIC. FAIR.

“Because good dessert is honest and leaves you with a sweet feeling of knowing everyone involved, from those harvesting to those celebrating, are treated fairly,”  says Lex Evan, founder, CEO & Chef of LEXINGTON BAKES.

Products

Discovery Treat Box N°1
Discovery Treat Box N°1 $30.00
Besties Treat Box N°1
Besties Treat Box N°1 $30.00
Fleur De Sel Brownies
Fleur De Sel Brownies $36.00
Choc Chip N°5® Cookies
Choc Chip N°5® Cookies $36.00
Hazelnut Crunch Brownies
Hazelnut Crunch Brownies $36.00
Cosmic Forest Cookies
Cosmic Forest Cookies $36.00
Raspberry Velvet® Brownies
Raspberry Velvet® Brownies $36.00
Peanut Butter Chip Cookies
Peanut Butter Chip Cookies $36.00
Pumpkin Spice Espresso Brownies
Pumpkin Spice Espresso Brownies $36.00
Snickerdoodle Tahini Cookies
Snickerdoodle Tahini Cookies $36.00
Maple Pecan Chip Cookies
Maple Pecan Chip Cookies $36.00
Fleur De Sel Treat Box
Fleur De Sel Treat Box $30.00
Choc Chip N°5® Treat Box
Choc Chip N°5® Treat Box $30.00
Hazelnut Crunch Treat Box
Hazelnut Crunch Treat Box $30.00
Cosmic Forest Treat Box
Cosmic Forest Treat Box $30.00
Raspberry Velvet® Treat Box
Raspberry Velvet® Treat Box $30.00
Peanut Butter Chip Treat Box
Peanut Butter Chip Treat Box $30.00
Pumpkin Spice Espresso Treat Box
Pumpkin Spice Espresso Treat Box $30.00
Maple Pecan Chip Treat Box
Maple Pecan Chip Treat Box $30.00
Snickerdoodle Tahini Treat Box
Snickerdoodle Tahini Treat Box $30.00
Vegan Besties Treat Box N°3
Vegan Besties Treat Box N°3 $30.00

Team Bios

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Lex Evan

Founder, CEO & Chef

see bio

Lex Evan is the Founder, CEO & Chef of LEXINGTON BAKES.

He is focused on building the company into the next great American bakery brand rooted in empowering consumer choice, improving equitability, and inspiring radical change in the food world.

Before founding LXB, Lex developed his expertise in design and brand strategy through a 15-year career working in CPG.

Spending a decade of his career at Johnson & Johnson, Lex led the design, strategy, and creative direction of iconic global brands, products, and teams for some of the world's most impactful beauty, health and wellness brands.

Alongside his career in design, Lex also founded three previous startups, including a digital publication, a design marketplace, an LGBTQ+ activism apparel brand, Alt Pronouns, and a subsequent digital platform, Queerist.

He holds a Bachelor of Fine Arts in Graphic Design from Montclair State University.

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